Pinterest hasn’t been in the spotlight since the latter part of 2021, when its prominence as an online shopping platform began to diminish, following the easing of COVID restrictions. In recent times, however, Pinterest activity is on the rise once more. If you’re looking to get a better handle on Pinterest and how you can win via Pins this 2023, then this might be worth checking out.

Academic

This should help – Pinterest has recently launched its refreshed ‘Pinterest Academy’ learning resource, which includes a range of courses and insights designed to help you become a Pin marketing expert. As per Pinterest:

“Whether you’re new to Pinterest ads or looking to boost your expertise, Pinterest Academy has it covered. From basics like ‘Why Pinterest?’ to modules like “Measurement solutions,” you’ll find instructions and tips for every step of the campaign process.”

Originally launched in 2019, Pinterest has refreshed its education courses with all-new elements, including a bigger focus on video (via Idea Pins), complete with all-new visual elements. Since this is a revamped model now, there are twice as many courses, providing more opportunities to polish and spruce up your Pinterest skills.

“At launch, you’ll find over 14 courses, made up of more than 30 snackable lessons. Some courses cover foundational knowledge, like Pinterest ad formats or on-platform measurement tools. Others dig deep into specialty subjects, like how to use Pinterest trends to your advantage.”

That last point is particularly important – Pinterest Trends is a key companion to an effective Pin strategy, and if you’re going to Pin, you need to understand how they work. To its credit, Idea Pins have been one, if not the best-performing engagement element on the app, helping cement its place in history as one big ‘idea board’ in the online space.

Pinterest also added all-new achievement badges, meaning that you can now show off your expertise of having completed each element. It’s a more minor element, but it does help improve Pinterest’s available options to highlight exclusivity.

The Wrap

It could be a good way to get into Pin marketing, or at least get a better handle on the platform, and its potential for your business. With 450 million users and counting, who all come to the platform with clear shopping intent, it may be well worth digging into Pinterest and considering what it can offer for your brand. Pinterest Academy courses are now available worldwide, in English, with support penned in for French, German, Italian, Japanese, Portuguese, and Spanish throughout the year.

Sources

http://bit.ly/3XAtrJU