As it looks to win back advertisers, with the company’s ad revenue down by about 50%, Twitter has revealed a couple of new promotional features that brands can now build into their Twitter campaigns. However, as with virtually every other ‘Twitter 2.0’ update released thus far, these aren’t really new, they’re just revised or refreshed […]
Something new has been added to Twitter Blue this week. Wow. Twitter’s implementing its long-promised initiative to reduce the number of ads that Twitter Blue subscribers see in the app. However, it doesn’t go quite as far as Twitter had initially suggested in its comms. Back in November, when Chief Twit Elon Musk outlined his […]
Well, this is another big oof – TikTok, for some reason, has recently incurred a $15.9 million (£12,700,000 million) fine in the UK for allowing underage children access and use the app. Well, we understand that that is a concern, but still, a fine this big for that alone? As per the UK Information Commissioner: […]
After months of experimentation with the option, YouTube is now launching reactions within live streams to all eligible creators, which will provide another way for viewers to engage with live-stream content, highlighting key moments in the playback. On top of expanding creators’ ability to earn on the platform, YouTube is also constantly out to improve […]
News about generative AI has been on everyone’s tongues lately, and as this technology is evolving fast, Meta’s trying to get in on the action, with its own set of AI tools now becoming a bigger focus for the company, as interest in the Metaverse continues to wane. It’s somewhat of a double-whammy, given how […]
Entity identification remains a key element in the development of AR experiences, with an effective AR system able to identify different objects in the world around you to better provide additional, functional insight, overlaid on screen. We’ve already such in the development of AR face filters and tools on different social apps – the better […]
Snapchat has provided an update on the development of its ‘My AI’ chatbot tool, which incorporates ChatGPT’s technology, allowing Snapchat+ subscribers to pose questions to the in-app bot, and get answers on anything they like. For the most part, it’s a simple and fun application of the evolving tech, but Snap has found some concerning […]
Well, here’s a seemingly interesting update – YouTube’s looking to enable all music fans to engage with the excitement of the upcoming Coachella, with the platform, for the first time ever, hosting live streams of all stages of the already sold-out event. While Coachella, as most of us know it now, has gravely increased in […]
We have another Facebook retirement underway, but it’s actually for the better this time – as part of the broader update to its security settings, Meta is bidding farewell to its Facebook Code Generator element, which allowed users to log in on another device by using a code from, for example, their phone to authenticate […]
Instagram is experimenting with a new discovery element that would allow users to view a collaborative Feed of content from accounts you and a friend follow in common, providing yet another way to boost engagement. Possibly. By now, it’s hard to pinpoint just what really raises engagement, seeing that almost every other social platform is […]
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