Well, here’s a seemingly interesting update – YouTube’s looking to enable all music fans to engage with the excitement of the upcoming Coachella, with the platform, for the first time ever, hosting live streams of all stages of the already sold-out event. While Coachella, as most of us know it now, has gravely increased in popularity over the last couple of years, it has actually existed since 1999. Marketing-wise, it’s a great occasion, especially if you can capture some of the action happening during the event.

Ready to Go?

The first weekend of the mega-festival, which will be held over three days next month (April 14th to 16th) will be broadcast in full to all YouTube users around the world, including performances by big names such as Gorillaz, BLACKPINK, Deadmau5, and more. As YouTube explains:

“This year we will be live-streaming Coachella from more stages than ever before with 6 feeds in action (double the amount from last year) across both weekends! Whether you’re watching from home, abroad, or at parties with friends, anyone can tune into Coachella’s YouTube Channel, pick a stage, and watch the performances happening live with the rest of the fans.”

YouTube will also be hosting special coverage of Coachella via YouTube Shorts, while it will also be running exclusive merch drops during live streams and events. This could provide opportunities for brands to tie into the Coachella events and get their promotions in front of music fans during the event. YouTube will also provide an opportunity to keep up with the latest trends and trending artists and learn what’s resonating with Coachella attendees via on-the-ground streams and coverage.

There’s not much else to go on since these activations will go online almost at the same time as Coachella itself, but that only makes it more imperative to prepare and lay out everything you think would be relevant to help you and your brand make the most from the event and all its associated advertising. To be fair, there’s a lot on offer here. – with over 160 artists participating, almost anyone would want to tune in to some of these sets.

The Wrap

This could also help make YouTube a more essential destination for entertainment. Honestly speaking, it already is, but with TikTok’s continued rise, YouTube can use event coverage like this to solidify its position, in some respects. However, one could also dismiss that argument by saying that, while TikTok’s rising popularity might see it getting more engagement than YouTube, the monetization opportunities and ad reach on YouTube are far greater.

If you’ve not yet had anything planned for Coachella, then tuning in to these new broadcasts might make for beneficial considerations; there’s definitely something to be had here; after all, this is the Coachella we’re talking about.

Sources

http://bit.ly/3Kx3urf