White House Recruits TikTok Influencers

As the US Government continues to weigh a potential full TikTok ban, the Biden Administration is also looking to utilize the app’s influence to sway young voters, with the White House working with hundreds of social media influencers to help communicate Biden’s policy agenda ahead of a likely re-election campaign. As Axios reported: “Biden’s digital […]

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Social Media Hacks for Standout Content

Are you looking for ways to boost engagement with your Social Media posts? If so, then this could help – a team from Media Update has come up with an infographic, providing a couple of quick tips to help generate more interaction with your content using only a few simple but potentially effective tricks to […]

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Meta’s Developing A New Way to Share WhatsApp Status Updates

Well, here’s something relatively new. Recently, Meta’s looking to increase the integration between its apps, which, if memory serves us all right, it has done (or has attempted to do) for the longest time, right? Anyway, this time, Meta’s updating the way that users share a status update from WhatsApp to Facebook Stories. So, it’s […]

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Follow The Influence

Influence used to be a different type of ‘currency’. Back then, before the internet blew up, credibility and reputation weren’t easily acquired through simply posting aesthetic images or quirky, viral videos, but through hard work, testimonies, and track records. The bookstore and local libraries were the ‘Googles’ of the old days, and the big wigs […]

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Why Pay for Twitter Checks

With Twitter attempting to enter the fray of its next big push, removing its blue ‘legacy’ ticks and boosting the take up of its paid verification program, many users are now questioning whether or not they should consider signing up, while brands are also considering if it’s worth spending for an all-new checkmark. Worth? The […]

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BOTTOM’S UP! NEWSLETTER – DOS2 #97 – 04/10/2023

To LEARN, one has to LISTEN. Social listening might sound like a foreign concept, but it’s actually rather basic. The idea is to identify key audience BEHAVIORS through their various Interactions with your brand. Social listening is essentially the PRACTICE of understanding online Conversation. Want more Social Media Tips & News? Click the link below to check out our previous Newsletters. LINKTREE NEWSLETTERS 👈

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TiKTok Announces New Earth Month Programming

TikTok has recently announced a new slate of programming for Earth Month, which will see the platform promote sustainability and environmental awareness content to help inform and further educate its audience. As TikTok explains: “Join us in celebrating and collaborating with creators, advocacy organizations, and communities to bring this year’s theme, ‘Invest in our Planet’, […]

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New LinkedIn Video Campaign Tips

As it has been on all platforms for some time now, video now also sees the highest engagement rates on LinkedIn, which makes it even more of an important consideration for marketers looking to maximize their on-platform messaging. On that note, what, specifically, works in LinkedIn video promotions? Stepping Up A team from VidMob sought […]

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Can Twitter Deny Governments Under Musk’s Leadership?

One of the key tests for Elon Musk when it comes to managing Twitter will be how he’ll run the platform to deal with state-affiliated media in nations where Musk himself has a vested interest. For example, China, which has been running influence operations via Tweets in the past, is a critical partner for Tesla, […]

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