Meta’s next push on its broader Metaverse initiative will see it make a bigger effort to entice younger users across to its VR experience through new games and creation features, which will ideally attract a whole new crowd to its much-maligned virtual environment. On this front, Meta has recently announced that it’ll be opening up […]
A quick note of clarification for TikTok users: 10-minute video uploads are still available on the app. Over the past week or so, several TikTok users have noted that the 10-minute recording option has supposedly been removed from the UI. Based on some screenshots shared by Social Media expert Matt Navarra, the option to record […]
Instagram has recently launched one of its most requested features to date – giving users the ability to add up to five links in their Instagram bio, expanding on its capacity to drive traffic. Maybe we’ve been living under a rock when this whole trend occurred, but since when did wanting more bio links become […]
Here’s a surprise – Reddit just announced that it’ll be making changes to its API access, which will see the platform eventually charge big for businesses that are looking to use Reddit data, under a new ‘Premium’ usage tier. /r API To be clear, Reddit has provided API access since 2016, with various platforms and […]
Over the past week, several users have noted that keyword targeting is now also available in Twitter ads, a new addition that was ‘shockingly’ not available in the past. Elon himself has effectively mocked the incompetence of previous Twitter management for having missed this key opportunity. So, professionally, they’ve taught us to never directly say […]
One of the more concerning aspects of Twitter 2.0, under the leadership of new Chief Twit Elon Musk, is that the platform is slowly becoming more aligned with his own ideology, and his personal thinking on various fronts. For example, just this week, Musk was promoting government-funded media labels to various accounts, which is unevenly […]
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Meta recently announced a new series of webinars based on its ‘Performance 5’ framework, which is a set of five data-proven tactics that can help improve advertising performance across Meta’s platforms. The Performance 5, which Meta initially outlined last year, was established based on the analysis of 20,000 campaigns to identify the key elements that […]
As it moves to reduce the impacts of its moderation actions, with a view to allowing more kinds of speech to remain on its platform, Twitter has outlined a new set of Tweet-level alerts, which will be added to Tweets that have had their visibility restricted in the app. Transparency Cranked As per Twitter, Tweets […]
With the White House still mulling its decisions on the app, some regions have decided to move on their own and broaden their restrictions on TikTok. Montana is the latest state to jump on the whole ‘Ban TikTok’ bandwagon, with its lawmakers recently passing legislation that would effectively outlaw the app in the state. Montana […]
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