9 Email Edge-Gaining Design Trends

Email marketing will never truly go away – it has become a core component of any business’s overall process. As such, you should always be looking to improve your marketing emails. If you want to learn email marketing trends to help you stand out from the competition this year, then you’re in the right place. […]

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Instagram Updates Policies Around UGC

Prior to expanding brand UGC sourcing capabilities, Instagram also updated its policies around affiliate marketing, while also renaming its Branded Content Ads to Partnership Ads instead to better communicate it’s evolving approach on this front. It’s a good setup by Instagram to start leveraging off of the currently growing trend that is UGC (User Generated […]

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BOTTOM’S UP! NEWSLETTER – DOS #101 – 05/03/2023

Succeed by Taking Your Business to New Levels Thru Social Media Join Day 3 of the 4-Day Social Media Challenge! DoS 3rd Anniversary! For the latest news, learn ‘How to Create Content Pillars‘. 🎓 Happy reading and learning! Want more Social Media Tips & News? Click the link below to check out our previous Newsletters. […]

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New YouTube Shorts Ad Placement Options

YouTube’s adding more ways for brands to advertise via YouTube Shorts to tap into short-form content consumption trends, thus maximizing your branding opportunities in the app. YouTube seems to be keen to make history as the platform to revolutionize content monetization by essentially making short-form content profitable, although how that’ll happen exactly is what remains […]

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TikTok Programs for Asian and Pacific Islander Heritage Month

May isn’t only the month of Mother’s Day but is also Asian and Pacific Islander Heritage Month. On that note, TikTok has announced a new line-up of special event programming, as well as a showcase of top API creators, to help promote and share the event with its user community. Peeps of The Pacific Islands […]

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Meta’s Quest Gaming Showcase

Gaming has been a critical bridge for Meta’s metaverse vision, with VR gaming set to be a key element in guiding broader VR adoption, and getting more users across to its immersive social spaces. Fun fact – gaming has become a critical connective element for most channels and social platforms, opening more doors and opportunities […]

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Meta to Double The Amount of AI Recommendations

Along with its Q1 earnings report that illustrates Facebook’s continued growth in all markets, Meta has also shared new insights into its evolving use of AI-based content recommendations, along with how it’s increasingly relying on machine learning to help populate user Feeds, as opposed to solely counting on their social graphs. Over the past year, […]

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How to Create Content Pillars

Looking to update your SEO approach? No building stands without the proper foundations – every strategy should be guided by a set of content pillars, providing more in-depth insight into key areas and elements, which can help your pages rank better on Google Search. Having content pillars also helps you with content ideas, and building […]

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Instagram Tests New UGC Brand Sourcing Process

Instagram is testing out a new option that will help brands discover relevant UGC in the app, that they can then share as examples to better promote their products in-stream. Instagram’s juggling two big elements right now – UGC and live commerce, which should help propel the app higher if it gets things right. The […]

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New Third-Party Pinterest Ad Partnerships

Fresh from its latest earnings update, Pinterest has also announced a new partnership with Amazon, which will allow Amazon advertisers to expand their campaigns to Pinterest through an integrated presentation and purchase flow process. As per Pinterest: “As user engagement with shoppable content on Pinterest continues to grow, we’re pleased to have selected Amazon as […]

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