Looking to update your SEO approach? No building stands without the proper foundations – every strategy should be guided by a set of content pillars, providing more in-depth insight into key areas and elements, which can help your pages rank better on Google Search.

Having content pillars also helps you with content ideas, and building your niche authority, and can even guide users along the path to learning more of what they need to know before making a purchase. So, just how do you do it? That’s where a team from Giraffe Social Media comes in.

A Giraffe Of A Good Time

Giraffe’s team created an infographic that provides a basic overview of the content pillar approach, and how you can apply it in your content process. The infographic presents the topic in a very easy, very understandable light, starting things off by going over how to actually create content pillars. Having clearly-defined content pillars will allow you to create more engaging and relevant conversations with your audience, while it’ll also serve as an idea reservoir so that you never run out of creative juice!

Speaking of understanding your target audience, Giraffe Social Media mentions four specific ways how you can better establish your audience personas:

  • Who is your customer in terms of demographics?

  • What type of content does your customer enjoy consuming?

  • What kinds of content typically perform well with your target audience?

  • Where does your audience spend most of their time?

The other sections also talk about the importance of keyword research, sorting, and writing topics out. It’s honestly a very quick read, which is a rare treat for something so naturally long-winded and complex such as SEO. We don’t want to limit the scope and insight you can get from directly viewing Giraffe’s infographic, so we’ll keep the discussions minimal here. What’s important to know is that it’s available and you can grab yourself a copy for future reference here.

The Wrap

Despite advances greatly reducing the tediousness of learning and maintaining modern SEO processes, it’ll still take a couple of years for the concept of this practice and key online marketing effort to generally engrave itself as something ‘simple’. With SEO, it’ll always be a repetitive and gradually evolving effort; once you start, you don’t end, unless you’re shutting things down or changing the direction of your approach.

What we can be sure about is that SEO will be here to stay and only become a much bigger element as processes continue to advance. Every time discovery and content-sharing improve, SEO becomes just a bit bigger consideration, so if you haven’t started with it at all, we highly suggest doing so.

Sources

https://bit.ly/3nkHyXx