Looking to update your SEO approach? No building stands without the proper foundations – every strategy should be guided by a set of content pillars, providing more in-depth insight into key areas and elements, which can help your pages rank better on Google Search. Having content pillars also helps you with content ideas, and building […]
Instagram is testing out a new option that will help brands discover relevant UGC in the app, that they can then share as examples to better promote their products in-stream. Instagram’s juggling two big elements right now – UGC and live commerce, which should help propel the app higher if it gets things right. The […]
Fresh from its latest earnings update, Pinterest has also announced a new partnership with Amazon, which will allow Amazon advertisers to expand their campaigns to Pinterest through an integrated presentation and purchase flow process. As per Pinterest: “As user engagement with shoppable content on Pinterest continues to grow, we’re pleased to have selected Amazon as […]
Reddit’s trying out another user engagement option, with ChatChannels being added to selected subreddits, which will allow community members to strike up real-time, topical chats. Doesn’t it sound oddly familiar? Feeling Chatty Honestly speaking, Reddit launched virtually the exact same thing back in 2018, with Chat Rooms that also enabled users to engage in real-time, […]
Meta’s rolling out some new updates for its digital avatars. What? It has been a while since Meta mentioned anything even remotely associated with its seemingly now-dead Metaverse project. This new update includes an expanded range of body shapes, improved animations, new clothing options, and more, which Meta hopes will help users feel more attuned […]
Despite all of the chaos wrought by Elon Musk and his changes to Twitter and its policies, platform usage hasn’t really declined. True enough, while Twitter has reinstated a slew of previously banned accounts, filled with probably every kind of degenerate person imaginable, it also softened its rules around content removals, potentially putting more people […]
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