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Meta recently announced a new series of webinars based on its ‘Performance 5’ framework, which is a set of five data-proven tactics that can help improve advertising performance across Meta’s platforms. The Performance 5, which Meta initially outlined last year, was established based on the analysis of 20,000 campaigns to identify the key elements that […]
As it moves to reduce the impacts of its moderation actions, with a view to allowing more kinds of speech to remain on its platform, Twitter has outlined a new set of Tweet-level alerts, which will be added to Tweets that have had their visibility restricted in the app. Transparency Cranked As per Twitter, Tweets […]
With the White House still mulling its decisions on the app, some regions have decided to move on their own and broaden their restrictions on TikTok. Montana is the latest state to jump on the whole ‘Ban TikTok’ bandwagon, with its lawmakers recently passing legislation that would effectively outlaw the app in the state. Montana […]
With it being NBA Finals season once again, Twitter wants to remind marketers that it remains a leading platform for real-time interaction, with sports getting particularly significant attention from Twitter users. True enough, coming directly from Twitter itself, sports discussion via Tweet has grown significantly over the past 2 years, featuring a 28% increase in […]
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