In its most recent earnings call- seriously though, how often does Meta hold one of these? Every other day? We digress. Recently, Meta reiterated its push to monetize messaging, enabling businesses to tap into the growth of private messaging across its apps. Over the years, Social Media behavior has shifted, as we’re sure most of […]
Ladies and gentlemen, look out because this could be handy – TikTok has added a new element to its Creative Center that highlights how popular specific products are in the app, based on the number of ads posted about the item. So, we’re getting new ad analytics of sorts? Kind of. Also included are impressions, […]
As part of its ongoing effort to show US regulators that it’s totally transparent and completely willing to work with them on compromises to stay operational in the region, TikTok has recently announced that it’ll now allow more researchers to access and analyze its dataset to provide more insight into how the platforms work. As […]
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Microsoft Outlook has been Microsoft’s in-house information manager program since 1997, doubling as an email service for most casual users. As such, Outlook has amassed quite the track record over its 26 years of service. As with all things, it hasn’t been just all roses for Outlook, with a recent spam incident besmirching its relatively […]
Since ChatGPT came into the scene, everybody was suddenly interested in AI chatbots and similar generative tools. Given how beneficial and boosting generative AI tools can be for customer service, a lot of brands, even big ones, have begun integrating AI into their processes, reaping improved results in turn. AI chatbots can spit out highly […]
Despite being the most popular app of the moment, TikTok is not without its own challenges. One of the most persistent obstacles that TikTok, even with its amassed fame, continues to struggle with is offering its creators a progressive monetization pathway. As such, the app continues to explore more ways to share revenue with its […]
Now that Meta has also jumped on the subscription-based verification bandwagon, now coming in neck-to-neck with Twitter and Snapchat, what does that mean for the future of accessibility for major platforms? Is that a good thing? Should people even be charged for being given extra ad reach? Does this trend defeat the purpose of blue […]
If there’s one thing that TikTok has left a mark on history, it’s its ‘For You’ Feed. TikTok’s highly intuitive algorithms and innate dynamism in facilitating participation have crowned the app as the modern home of entertainment. Simply put, TikTok has evolved into a space where all sorts of interactions happen. TikTok has quietly added […]
Well, here’s an interesting new development – LinkedIn has recently added another way to keep track of your messaging chats in the app, granting select users the ability to ‘Star’ chosen conversations, which is basically the ability to set ‘favorite’ chats. While that’s not an entirely new concept, this latest update once again highlights the […]
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