Instagram Removing Live Stream Shopping Elements

By now, it’s been clearly established that live shopping is a big thing in Asian markets, representing a key hope for revenue growth for more Western-aligned social apps. However, while it has been a hit in the East, it’s yet to reach even a fraction of that momentum in the West. Don’t misconstrue it – […]

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Pinterest Refreshes ‘Pinterest Academy’

Pinterest hasn’t been in the spotlight since the latter part of 2021, when its prominence as an online shopping platform began to diminish, following the easing of COVID restrictions. In recent times, however, Pinterest activity is on the rise once more. If you’re looking to get a better handle on Pinterest and how you can […]

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More Meta Insights via Updated Ad Panels

Meta’s updating its ‘Why Am I Seeing This Ad’ listing. That’s the news. Thanks for dropping by! Tis’ but a jest, of course. This particular Meta listing provides contextual information on ad targeting, and how Meta’s systems display ads to each user. While it won’t lay down everything in extreme detail, it at least provides […]

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Twitter Outlines the best Performing Super Bowl Ads

While Twitter continues to struggle to bring its finances under control, amid the various changes in the app, the Super Bowl provided a sliver of hope, with the vast majority of Super Bowl advertisers also spending on Twitter ads to expand their promotional reach. Though uncanny, Twitter has long been home to many Super Bowl […]

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TikTok’s Creator Fund Stalls

Let’s face it, right now, any news linked to TikTok, despite having no political element whatsoever, will always have mention of the app’s supposed ties with the Chinese government. This relationship has led to some serious questions regarding the app’s future in the US, and TikTok is now also facing challenges in terms of user […]

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