New Pinterest Insights on Enhancing Brand Appeal to Gen Z

Pinterest is joining the new year train, and it’s bringing along a new research report about the shopping habits of Gen Z. The report explores how brands can maximize their product appeal and how Pinterest can help enhance their connection with younger consumers. The report looks at what ‘Zoomer’s are looking for in their shopping journey, as […]

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Twitter Testing Advanced DM Search Tools

Twitter seems to be heavily leaning towards building on its discovery options, with the platform now working on the next stage of search for direct messages, with a new DM content search option found in the back-end code of the app. Expert app researcher Alessandro Paluzzi was kind enough to grace us with an example of this new […]

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Twitter is Testing a New Topics Bar

A new year under new management, Twitter is starting things off by introducing another way to improve Tweet discovery. Twitter is testing out a new topics bar that’ll sit above the main Tweet timeline, providing users with a quick link to real-time discussions within the app. While it might sound like a much-needed feature that […]

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Twitter Testing Spaces Restriction for Smaller Groups

Since Twitter Spaces seems to be one of the more prominent elements of Twitter when it comes to additional engagement, it’s only fitting that new additions be periodically introduced to make it even better. With that being said, Private Twitter Spaces are coming! Twitter is currently testing out an option that enables Spaces hosts to […]

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TikTok on The Impact of Audio Marketing

Most video platforms have traditionally emphasized creating for ‘sound off’ environments, stating that such an approach is the way to maximize viewing opportunities. TikTok isn’t like most video platforms. In fact, TikTok seems to like proving norms wrong, repeatedly noting that sound is crucial to user experience and that marketers should consider audio as an equally important […]

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16.2 Million Content Pieces ‘Actioned’ on Facebook in India

In New Delhi, India, social media titan Meta reports that over 16.2 million content pieces were “actioned” on Facebook across various violation categories back in November. Coincidentally, Instagram allegedly also took action against 3.2 million pieces across 12 categories during the same period, as per the data shared in a compliance report. Under regional IT […]

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A Quick Guide to LinkedIn Anonymity

LinkedIn may be the biggest professional network in existence, but that doesn’t mean it’s excluded from incognito functions. That’s right, even the biggest pro network in the world can grant its users anonymity, should they decide so. Whether for personal reasons or as a business strategy/approach, staying anonymous on big social media platforms does have […]

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The Problem With Twitter Spaces

While Twitter Spaces might be leading in audio social, it also has a big problem: Twitter Spaces is being weaponized by various harmful coalitions, including white supremacists, conspiracy theorists, and other extremist groups. A new report by the Washington Post highlights the copious amounts of hate speech and extremism found on the largely unmoderated side of Twitter Spaces. […]

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Twitter Bans Rep. Marjorie Taylor-Greene

Ironically, despite being known as a politically affiliated social network, Twitter has permanently suspended Rep. Marjorie Taylor-Greene’s personal account “for repeated violations of our COVID-19 misinformation policy.” Her official government account remains active, however, much to our surprise. Widely Known  For those unaware, Rep. Marjorie Taylor-Greene has been prolific in sharing content that supposedly pertains […]

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