LinkedIn Shares New Insights Into Platform Usage

LinkedIn has been experiencing a lot of growth lately. If you’re looking to increase your reach and potentially seize more marketing opportunities that involve numerous business decision-makers, then LinkedIn is a platform to consider. LinkedIn just published a new 25-page guide about LinkedIn marketing for wealth marketing firm marketers. GPRAH-ic Though fairly niche, these new LinkedIn insights […]

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Twitter Tests New DM Option

So, apparently, Twitter wants to facilitate more private messaging in its app. As such, Twitter is adding a new DM icon for Tweets, at least for some users. It’s a surprising test, especially when you consider that Twitter isn’t exactly everyone’s first choice if they would want more private message interactions. It could provide Twitter with […]

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Snapchat Gains 319 Million Daily Users

Snapchat gained more users, along with posting strong Q4 revenue results, as it continues to establish itself as a key connective platform for younger audiences, acting as a viable alternative to the larger and more prominent social media players. Q4+  To begin, Snapchat added 13 million more daily active users in Q4, bringing up their year’s […]

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Twitter Expands Downvotes Tests

Twitter announced that it’s expanding tests on its downvote option for Tweet replies, with more users on both iOS and Android likely able to see a new down arrow on their Tweet responses, providing more ways to stimulate more relevant discussion on each comment. As Twitter explains: “We learned a lot about the types of replies you […]

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Twitter Reduces Negative On-Platform Interactions

As science has revealed, friction can have a very strong impact on forces. As it is in the case of Science, so too can friction greatly affect the amplification of negative online behavior. However, if friction can cause negative behaviors to increase, it can also reduce unnecessary angst and disagreement, even with just a simple […]

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Google Expands CTV Campaign Exposure Controls

It’s been a minute since we’ve heard from Google, so it’s refreshing to see that they’re finally releasing an update. It has been observed that more and more people are consuming digital video content on their home TV sets. YouTube, with parent company Google, has been working to incorporate more advertising options to allow TV-like […]

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Snapchat to Work on ‘Selfie Drones’

A Snapchat drone available in retail? Count us in! In 2017, there were reports that Snapchat sought to acquire robotics company Zero Zero Robotics, which is known to produce and manufacture a range of camera-enabled drones, including a compact, foldable selfie-taking drone that was designed solely to help you build and maximize your social media content creation. Check […]

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Twitter Tests New ‘Articles’ Option

For the longest time, one of Twitter’s biggest challenges, as well as being one of its key goals, is how it can best enable people to share more expansive thoughts and comments on the app, which people currently do by adding ‘Notes’ screenshots to their Tweets. Tweeeeet One of Twitter’s defining traits was that it […]

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Can A LinkedIn Profile Picture Land You a Job?

Have you ever asked yourself the question “Just how important are LinkedIn profile pictures anyway?” Interestingly enough, while most people wouldn’t really give a hoot, this new survey by Passport Photo Online suggests that many business owners and retailers do, in fact, judge a book by its cover – your looks might actually matter more than your other qualifications. […]

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Snapchat Adds New AR Story Tools For Lunar New Year

Snapchat has released a set of new AR elements in celebration of the Lunar New Year, which aims to educate users about Chinese culture and its influence, adding to the broader celebration of the event. Snapping Tiger The first Lens is a new AR experience that tells users the real-life story of Asian-American businesswoman Lucy Yu, owner […]

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