Besides the obvious, this update does not impact anything else other than the actual name. Unlike the change from ‘Facebook’ to ‘Meta’, today’s announcement renames Facebook’s time-old ‘News Feed’ into simply ‘Feed’. The decision to change the name of the app’s main element was mostly reasoning that had to do with brand simplification and nothing more. Just […]
Idea Pins are Pinterest’s take on the Stories format – full-screen, video-aligned content options that provide several new and creative opportunities, aligning with broader consumption trends. If you’re still learning the ropes on how to best use the option, then you’re in luck because Pinterest just outlined six concept ideas to make compelling Idea Pins. Super-Six To […]
With Super Bowl LVI concluding, Twitter recognizes the other big ‘Winners’ of the day, specifically, the brands whose Super Bowl ads stood out the most during the event. To celebrate the best Super Bowl ads, Twitter announced the winners of its fifth ‘Brand Bowl’ awards, including the brands that generated the most reTweets, the most creative use […]
At 319 million daily users and a strong affinity with younger demographics, Snapchat makes for a great option for brands who want to boost their brand recognition and gain traction with this critical consumer subset, which can significantly impact your overall marketing performance. But just how effective are Snap ads? Are Snapchatters receptive to the brand messaging […]
Snapchat is looking to add another monetization opportunity for Snap creators, with mid-roll ads for Snap Star Stories providing a directly attributable revenue pathway for Snap’s biggest stars. As explained by Snapchat, soon, Snap creators will be able to switch on ads within their Stories, with a cut of the revenue generated by the ads going back […]
Do you and should you include Hashtags in your LinkedIn posts? Over a week, Social Media Today posted another poll asking its community whether or not they include Hashtags in their LinkedIn approach. Surprisingly, the poll revealed that an overwhelming majority now do, based on the 3000 people that participated. #LinkedIn 15% of those who responded don’t […]
Valentine’s Day just passed, even so, the celebration of the event may linger for the next couple of days, which is where this new TikTok advisory might come in handy. Though supposedly a day for romance and intimacy, Valentine’s, as with most other holidays, is still prone to various scams and fraudulent activities. Those who frequent social […]
TikTok just published a new report that provides fresh insights into the role its platform plays in the ever-evolving purchase path, primarily with how TikTok clips can change the way brands and consumers interact. As TikTok explains: “By listening to the TikTok community, we meet users where they want to be met, and it’s not in the […]
Whether you like it or not, so long as you take your business ventures online, you’ll have to cross paths with SEO. If you’ve not yet considered SEO as a part of your attack plan for 2022, then you should. A team from Oberlo decided to share some key insights into Google search usage, hoping to help […]
I think I can speak for everyone when I say that at some point, political talk can become incredibly difficult to take in, especially if there’s seemingly nothing beneficial to be had in engaging such posts. So, how would you react if I told you that there’s a way to turn off political content entirely? […]
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