TikTok once again imparts a new set of insights, this time around the power of marketing during major events in the app. TikTok decided to release this info in line with rising in-app engagement rates, especially during the latest events, providing markets with new opportunities. Maximizing Ad Knowledge Major annual events, like the Super Bowl, provide […]
In a bid to further help out businesses make the most of its ad and recruitment tools and maximize performance across its platform, LinkedIn announces that it has acquired Israel-based marketing analytics company Oribi to boost its marketing solutions offer. As LinkedIn explains: “Understanding which channels and messages have the greatest impact on the decision to take a desired […]
Short-form video definitely takes center stage in terms of preferred content medium right now. With new engagement behaviors taking hold and attention spans decreasing, it would seem like short-form interaction is here to stay for a good while. Especially now that the majority of the online audience is made up of those belonging to younger […]
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With tensions rising by the hour, the Ukraine conflict has spurred the use of social media as key tools to help raise awareness, connecting Russian and Ukrainian citizens to real-time updates as the situation unfolds. However, for Russian users, this just got a bit more difficult. The Russian Government is allegedly restricting access to Facebook over claims […]
LinkedIn wants to provide more insight into content performance by adding new post analytics tools that show users details about members that read their LinkedIn updates, as well as providing a count on how many reactions each of their posts have received. LinkedIn chief product officer Tomer Cohen explains: “We know it’s important to understand what content […]
TikTok has published a new report into key user trends and shifts to better help marketers tap into the most relevant conversations, maximizing their performance in the app. The new report marks TikTok’s second edition of its ‘What’s Next’ culture driver report, which this time is a 35-page overview of rising user interests, as well as several […]
Clubhouse is adding another way for users to engage in conversation in each room by adding a new text chat option that’ll run complementary to each session’s main audio discussion. While we’ve not heard from Clubhouse in a fair amount of time, it’s good to know that they’re still focusing on the platform’s key element and engagement […]
Twitter has added another search bar, but this time within its ‘Settings and Privacy’ section, making it easy for users to find what they’re looking to update in the app. Just like with most search options, the bar’s placement is atop the Settings and Privacy section. Besides location, there’s also a new search prompt that highlights […]
It may sound like Podcasts were a pre-2020 fad, but the truth could not be more different. Leaning into the rising popularity of podcasts, LinkedIn is launching its ‘LinkedIn Podcast Network’ where it’ll host a range of shows focused on key professional trends. The shows to be featured are created both by internal staff and external experts. […]
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