LinkedIn’s ‘Spark’ Conference 2022 This Month

LinkedIn’s big ‘Spark’ professional development event is coming back for its second year in a row, featuring a range of speakers on key topics designed to help LinkedIn members maximize their success. LinkedIn has been ramping up its pushes over the last two years, gaining itself a fair amount of progress and added traction, which only spells […]

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Static Ads vs Video Ads on Pinterest

The trick in achieving success with your paid advertising strategies this 2022 is to constantly be on the lookout for new opportunities. This would include considering using advertising platforms that you’re never tried in the past. With over 431 million active users, Pinterest is a platform that innately has a huge advertising potential. Given its relatively […]

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TikTok Launches ‘Agency Center’

TikTok is non-stop with its innovation to develop new ways to help creators grow on the platform, with a focus on increased monetization, this time through a new program called ‘Agency Center’. When activated, Agency Center will signal to talent agencies they’re open to additional guidance and support where available. Welcome To The Center As usual, […]

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Twitter Moves to Next Stage of ‘Birdwatch’ Testing

After a year of testing, Twitter just announced that it’s proceeding to the next stage of testing its crowdsourced fact-checking program – ‘Birdwatch’. Birdwatch essentially enables Twitter users to add Tweet notes that they believe might contain misleading information. Birds in Flight  Through Birdwatch, users can manually add notes and tips on Tweets, helping to provide more context for […]

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US. Atty. Generals Launch New Probe Into The Dangers of TikTok

TikTok is once again needing to dodge bullets in the US as a new investigation into the impacts some of its content can have on the mental health and wellbeing of its younger users was lobbied by US attorney generals. As per the CNBC: “TikTok is under investigation by a bipartisan group of state attorneys general to […]

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TikTok Shares Tips on Maximizing Branded Content

As TikTok continues down its path of immense growth, becoming a cultural driver in many regions, more advertisers begin considering how they further tap into the platform to boost their promotions. However, marketing on TikTok isn’t like marketing on most other platforms, especially if you consider that TikTok users better respond to native-style content. TikTok’s […]

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Twitter Is Working on A New Podcast Tab

Twitter now looks to focus on making podcasts a bigger element on the app, with a new test underway that provides dedicated tabs for podcasts, which you can reach either through the side or lower function bars of the app. Based on this screenshot posted by Alessandro Paluzzi, Twitter is testing the new podcasts section in the sidebar. […]

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TikTok Publishes New Guide to Effective Advertising

TikTok has released yet another guide to help marketers map out tie-in strategies ahead of Ramadan, including a range of usage insights, case studies, and advertising pointers to consider including in your various approaches. The 12-page guidebook is primarily aimed at Malaysian and Indonesian marketers, but also includes fairly universal notes for those looking to reach audiences […]

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Google Removes over 31000 Chinese YouTube Channels

Google had just published its latest TAG Bulletin Report, providing an overview of all coordinated influence operations detected by its team and shut down across apps within Q1 of 2022. So far, results have been steady, with 3 YouTube channels shut down concerning criticism of Sundanese President Omar al-Bashir, an Adsense account linked to influence operations […]

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Pinterest on Women’s History Month

March is Women’s History Month and first on the scene is Pinterest, which marks the occasion with a new support announcement that’ll put 10 female-owned businesses on the pedestal to receive funding, training, and more as part of Pinterest’s ‘Elevates’ program. Girl Power!  Of course, having a female-owned business isn’t the primary criteria, otherwise, Pinterest would technically […]

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