March is Women’s History Month and first on the scene is Pinterest, which marks the occasion with a new support announcement that’ll put 10 female-owned businesses on the pedestal to receive funding, training, and more as part of Pinterest’s ‘Elevates’ program.
Girl Power!
Of course, having a female-owned business isn’t the primary criteria, otherwise, Pinterest would technically be covering the world at that point. To be clear, the funding will focus on those from underrepresented communities or as Pinterest explains:
“Stemming from our core mission to create a platform that builds a sense of belonging, Pinterest Elevates offers both monetary and strategic support to help uplift business owners of color, with disabilities or part of the LGBTQ+ community.”
In line with this, selected female-run businesses will each get a share of $100,000 in total funding. Fortunately, selection has already been made, with the 10 lucky participants are:
Alder New York – Clean, vegan skincare for all skin types and genders.
B.serene – Handmade crystal jewelry and accessories.
Bison Star Naturals – Native-owned body care including lotions and soaps.
Brown and Coconut – Minimal, vegan, plant-based skincare.
Candid Art – Artisanal jewelry, Kids lifestyle brand influenced by the modern African Diaspora and cosmic geometry.
Cocoacentric – Handmade and uniquely curated statement jewelry.
Hotsy Totsy Haus – Deaf-owned, woman-owned luxury bath and body brand specializing in handmade and small-batch products.
KLUR – Eco-inclusive botanicals made in California.
Passport Polish – Latina-owned business selling unique nail polish.
Each of these program participants will also be receiving ad credits, as well as be assigned personal business coaches to help guide and facilitate their strategic development. As noted earlier, participants will also be offered platform-specific training, audience insights, and more, bringing them more up to speed with the current, modern online business domain.
Having its origin back in 2020, Pinterest’s Elevates program first assisted Black business owners that were impacted by the pandemic. Since then, it was able to help out over 55 brands, improving equality and representation, ensuring that minority-owned businesses can maximize their on-platform efforts.
The Wrap
To Pinterest’s credit, their proactive approach to support underrepresented businessmen and women works to the benefit of showcasing social media as being a progressive tool that goes beyond tangible results in just a digital sense. When it comes to real-world implications and change, Pinterest’s Elevates program provides a good template on how physical and digital business opportunities can be bridged and maximized. If followed by larger, more capable platforms, then significant changes can be achieved.
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