Snapchat Announces New Features on Snapchat+

Snapchat just announced some new additions to its Snapchat+ subscription offer, while also sharing some new insights regarding Snapchat+ take-up. In turn, this provides additional perspective on the potential of such options in the broader strategic scheme. Snapchat+, which was launched late in June, allows Snap users to pay $3.99 a month to get access to an array […]

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TikTok Becoming A Key Search and Discover Platform

While TikTok has gone up against some big players the likes of Facebook, Instagram, and even YouTube, could it also eventually become a competitor for Google when it comes to web search and discovery? Google’s Senior Vice President Prabhakar Raghavan recently shared that the search giant does indeed note that TikTok is a growing risk, further noting that: “In […]

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Snapchat Shares Unique Audience Reach Data

Snapchat just published a new report that highlights its unique reach to younger audiences, which also underlines the platform’s value as a messaging and interaction app, Majority of Snap users seem to primarily rely on the app to keep in touch with close connections, even more so over other key messaging platforms. On Numbers and Distinction For […]

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Twitter Launches Pre-US Midterms Election Integrity Features

Though it may not matter as much for those outside of the US, the US midterm elections are coming up, and Twitter’s working to get ahead of any potential misuse of its platform to spread misinformation about the candidates. Twitter’s introducing a range of improved election integrity features, along with a new and curated election info […]

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LinkedIn Adds New Post Templates

LinkedIn continues to innovate more ways to help creators maximize engagement within its channels. This time, LinkedIn has come up with a new ‘Templates’ option for posts, which provides a range of text formatting and background options for your LinkedIn updates. Templated and Ready Users can now tap on the new ‘Use a Template’ option in […]

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Snapchat Launches Snapchat+ In India

Well, well, what do we have here? It seems Snapchat is giving us one way to boost our ‘average revenue per user’ stats. A month after the launch of its Snapchat+ subscription offer in mostly Western markets, Snap is now making the option available to India – though at a much lower price point compared to its initial push. […]

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Elon Sells Tesla Stock to Pay For Twitter Deal

It seems that Elon Musk isn’t all that confident that he’ll be able to pull out of his $44 billion Twitter takeover deal, with Musk reportedly selling almost $7 billion in Tesla stock in recent days, preparing for a transaction should he be forced to pay up. As The Wall Street Journal reports: “Mr. Musk, Tesla’s chief executive […]

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Snapchat’s New ‘Family Center’

After having developed it over the last few months, Snapchat has officially launched its new ‘Family Center’, which will enable parents to essentially monitor who their teens are engaging with in the app, while also keeping the specifics of their conversations incognito. Check out the official trailer for more details. As outlined in the video, the Family Center aims […]

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TikTok Launches New Ad Targeting Transparency Tools

TikTok, in an attempt to improve its transparency measures, is looking to give users more insight into how their personal data is being used for ad targeting in the app with the addition of a new ‘About This Ad’ info panel that outlines all of the various targeting elements TikTok uses to display each ad to each […]

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Pinterest Launches New Board Sticker

Pinterest has added another way to drive traffic from your Idea Pins (Pinterest Stories) with a new Board Sticker option, which enables users to highlight a specific Pinterest board through their Idea Pins. While it does add to engagement, providing an additional avenue for users to interact, it also has a certain level of relation to improving […]

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