Pinterest has added another way to drive traffic from your Idea Pins (Pinterest Stories) with a new Board Sticker option, which enables users to highlight a specific Pinterest board through their Idea Pins. While it does add to engagement, providing an additional avenue for users to interact, it also has a certain level of relation to improving Pinterest commerce, giving users more capacity to organize and craft different idea boards specifically for showcasing products and services.

Pin Board Stickers

Based on images sent in by influencer marketing analyst Lindsey Gamble, the new board sticker is now available to some users in the sticker tray within the Idea Pin creation flow. Tapping on this would then allow you to choose from existing boards to link to. You can choose from various display formats, which you can later add to your frame.

Creators will be able to add up to five (5) board stickers per image, up to a total of 20, within an Idea Pin sequence. This is so that you won’t be restricted to a single sticker per frame. Creators will be able to tag any public board that they manage, but won’t be able to showcase private boards or boards created by others. So while there’s a little versatility included, there are also certain restrictions to using the new stickers, probably to help maintain user privacy while also upholding fair use when it comes to the content of others.

It could be a good way to highlight specific products via direct links that lead back to your bigger display of Pins, further highlighting your offerings. The upfront, or should we say, ‘Blatant’, nature of the display could also drive more clicks. With the holiday season almost upon us, it may be worth mapping out key celebrations to come up with something like a Christmas idea board. Anything you create today can also be linked to future Idea Pins.

The Wrap

Though not available to everyone just yet, we’re awaiting Pinterest to spill a little more detail about the schedule for a full rollout. For now, those that could really enjoy the feature are only select iOS users.

It has been a rough ride for Pinterest as of late, and though it’s beginning to recover, it’s still quite far from the glory it had during the height of the pandemic. As behaviors continue to change and evolve, so do the dynamics of online interaction and operation. As a platform that has been particular with shopping even before the pandemic, Pinterest will go to all lengths to ensure that it can maximize its results and performance where possible, even if it means adopting less orthodox elements.

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Sources 

https://bit.ly/3zGqhKJ