As digital platforms work to find new, privacy-safe solutions for ad targeting, in line with rising consumer expectations, Google has developed a new process for Display and Video 360 campaigns which will facilitate personalized ad targeting on chosen websites, especially on those where consumers have given explicit permission for both advertising brand and the host site to […]
TikTok just released an overview of its Halloween options for 2022, showcasing a specific focus on how TikTok creators are building experiences around the event, as opposed to tools and filters created by TikTok itself. This is an interesting approach, seeing as how social apps would normally announce a range of new themed options for major […]
It’s almost that time of the year again; but isn’t it the same every year for these annual holidays and events? But we digress. On the topic of annual happenings, Snapchat’s taking an interesting approach to Halloween this 2022 by enabling users to not only try on potential Halloween costumes via AR but to also […]
To mark World Mental Health Day, TikTok has released an overview of its evolving mental health support tools, along with new research into how people feel about mental health concerns and their available support options. While it does mark the 2022 iteration of the occasion, this release will also serve as another add-on to TikTok’s growing […]
Let’s face it, if there’s anywhere that anyone has the chance to become viral, it’s on TikTok. However, due to its quirky nature, it’s often the most creative or ridiculous videos that skyrocket. Of course, it also helps that TikTok has a massive audience who are highly engaged. To improve your chances of being seen, Hubspot recommends these […]
Music is a key cultural driver. As such, it can also be a prominent vehicle for trends, memes, communities, and other types of engagement. This means that music should also be on the radar of marketers looking for new opportunities to expand their reach on social platforms – Twitter happens to just be that key […]
Twitter recently updated its Professional Accounts option with a new analytics display, which provides an updated overview of your overall account performance. The new Professional Home display provides a quick overview of all your key performance stats, including total Tweets impressions, engagement rate, profile visits, and link clicks. As Twitter explains: “Our new dashboard gives pros around the […]
Is TikTok sticking it back to Instagram since they’ve been copying too much? That’s just a joking theory, but it would be hilarious if it were true. TikTok has slapped a proverbial glove across Instagram’s face with the addition of a new ‘Photo Mode’ for still images in the app. TikTok Tactics Based on official examples provided, […]
This might be a new trend to jump on or it might not. Last week, Twitter officially rolled out its new 3D Twemoji stickers within its image editor options, replacing the previous 2D versions of the same. The new versions look a bit more animated and fun, not to mention a bit shinier. Some Twitter users have […]
Ahead of World Mental Health Day, which is in a week’s time, Pinterest has announced a new global partnership with Headspace, which will see it make a range of additional stress-relief and management tools available to users in the app. As Pinterest explains: “The new partnership will invite hundreds of thousands of eligible creators to receive […]
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