Ahead of World Mental Health Day, which is in a week’s time, Pinterest has announced a new global partnership with Headspace, which will see it make a range of additional stress-relief and management tools available to users in the app.

As Pinterest explains:

“The new partnership will invite hundreds of thousands of eligible creators to receive a free 6-month subscription to Headspace across 20 countries around the world – from Brazil to Germany, the US to Japan. Pinterest is the first and only tech platform to provide such an offering.”

All In The Mind

Pinterest says that it’s aiming to support creators in staying balanced by ‘integrating wellbeing practices into their everyday lives through Headspace’s library of premium mindfulness content’. This would include a range of guided meditations, mindful walks, breathing exercises, focus music, and more.

This is important because an increasing corpus of studies continues to underline the mental toll that the constant grind of creating and publishing can take on people – one of the detriments when content creation becomes the main source of income is that the aim to get more views to get more money can often drive creators to the edge. Last year, The New York Times published a report on the rising number of creators that are experiencing burnout, as they work to keep posting fresh updates every day to meet the never-ending demands of online audiences.

As per The NYT:

“Burnout has affected generations of social media creators. In 2017, Instagram influencers began leaving the platform, saying they were feeling depressed and discouraged. […] That same year, many large YouTube creators began stepping away from the platform, citing mental health issues.”

True enough, many of the internet’s biggest stars, including the one and only PewDiePie and Charlie D’Amelio, have cited significant mental challenges in maintaining their posting schedules. Of course, they don’t have to keep every other day, but the concern is that if they don’t, they’ll start losing their audience and relevance, rather quickly, undoing all the work they’ve initially put into building their platform.

Pinterest is well aware of these concerns. The platform has been throwing in various mental health support tools in recent years, including its built-in self-help, well-being exercises, launched back in 2019, and ‘Compassionate Search’, which provides links to activities and tools to help Pinners connect with supportive resources when they go searching for related terms.

The Wrap

This new partnership with Headspace will further build on these, providing more ways for Pinners to access help, support, and guidance for mental health issues, which all platforms should be looking to implement. And while each now has a level of support available, the more that can be done the better, at least in this respect.

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Sources 

https://bit.ly/3CexvXy