To mark World Mental Health Day, TikTok has released an overview of its evolving mental health support tools, along with new research into how people feel about mental health concerns and their available support options. While it does mark the 2022 iteration of the occasion, this release will also serve as another add-on to TikTok’s growing […]
Let’s face it, if there’s anywhere that anyone has the chance to become viral, it’s on TikTok. However, due to its quirky nature, it’s often the most creative or ridiculous videos that skyrocket. Of course, it also helps that TikTok has a massive audience who are highly engaged. To improve your chances of being seen, Hubspot recommends these […]
Music is a key cultural driver. As such, it can also be a prominent vehicle for trends, memes, communities, and other types of engagement. This means that music should also be on the radar of marketers looking for new opportunities to expand their reach on social platforms – Twitter happens to just be that key […]
Twitter recently updated its Professional Accounts option with a new analytics display, which provides an updated overview of your overall account performance. The new Professional Home display provides a quick overview of all your key performance stats, including total Tweets impressions, engagement rate, profile visits, and link clicks. As Twitter explains: “Our new dashboard gives pros around the […]
Is TikTok sticking it back to Instagram since they’ve been copying too much? That’s just a joking theory, but it would be hilarious if it were true. TikTok has slapped a proverbial glove across Instagram’s face with the addition of a new ‘Photo Mode’ for still images in the app. TikTok Tactics Based on official examples provided, […]
This might be a new trend to jump on or it might not. Last week, Twitter officially rolled out its new 3D Twemoji stickers within its image editor options, replacing the previous 2D versions of the same. The new versions look a bit more animated and fun, not to mention a bit shinier. Some Twitter users have […]
Ahead of World Mental Health Day, which is in a week’s time, Pinterest has announced a new global partnership with Headspace, which will see it make a range of additional stress-relief and management tools available to users in the app. As Pinterest explains: “The new partnership will invite hundreds of thousands of eligible creators to receive […]
By now, we believe that most people are aware that Twitter currently has a lot going on, and not all of it is going smoothly. Among the various pressures created by tougher market conditions and the whole back-and-forth with Elon Musk and Co., Twitter has been struggling just to stay afloat, which it has done […]
TikTok recently announced that it’ll be introducing new editing tools to give users more creative freedom when it comes to their content. The new tools will supposedly allow users to easily adjust clips, sounds, images, and text, which are now available to users in the US and most other regions around the world. TikTok Pro […]
It’s apparent that video is now the most engaging content format, across all platforms, and while short-form clips are all the rage right now, all video formats are worth considering when talking about your broader digital marketing strategy. Twitter may not have followed TikTok down the path of shorter clips, but it has at least […]
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