Apple’s ATT data privacy update has adversely affected the ad sector in many ways, with Meta alone predicting that users who would opt out of data tracking will cost them around $10 billion in lost ad spend this 2022. In a broader spectrum, this has caused all apps to come up with new ways to maximize ad efficiency […]
They should start considering also calling August NASA’s year, given how many social platforms are ‘launching’ various new initiatives. Going beyond that punny remark, LinkedIn just launched a new, dedicated community for B2B marketers, with the LinkedIn Collective designed to ‘inspire excellence and success’ specifically for B2B strategists. The name and tagline remind me separately of a good local […]
It has been mentioned before, but we’ll say it again for good measure – cookie tracking will never be the same. Marketers will need to ensure that they’re updating their approach to digital tagging if they want to track performance as best as they can through the latest tools and processes. To this end, Google has continued […]
Is it just us, or is Twitter seemingly unloading all of its various growth initiatives and products ahead of a still-likely change of management? Then again, if any sane business owner were in Twitter’s shoes, they’d likely go for uncertain releases too instead of just standing and watching as their company’s integrity continues to plummet. That […]
Have you ever had a celebrity reply or react to one of your Tweets? Or maybe you just want to highlight this one great response that garnered a lot of attention? Regardless of the motive, soon, you’ll be able to showcase these top replies with a new ‘Pin Reply’ option that’s currently in testing at Tweet HQ. […]
Here’s a seemingly significant, yet largely buried element within Google’s TAG Bulletin reports, which provides an overview of all of the coordinated influence operations that its team has detected and shut down over time. As reported back in May, during Google’s Q1 TAG Bulletin, Google removed more than 31,000 YouTube channels linked to Chinese-based influence operations between […]
Sharing content on Social Media can, at times, be a struggle. There are moments when your creativity just runs dry or instances where your imagination was a bit ‘under the weather’. That being said, just what kind of content works best on LinkedIn? Surely the world’s largest professional network has some distinctions over the other […]
This could help Pinterest marketers maximize their performance over the coming holiday season. Pinterest has officially launched real-time analytics elements within Pin analytics on mobile, which will provide more data on how your Pins are exactly performing at any given time. Given the latent nature of analytics, introducing a different ‘variant’ of analytics that reacts in real-time […]
Question: Say you’re an independent company that was looking to improve takeup of its core subscription offer – if it was already unpopular to begin with, would increasing the price sound like a logical idea? Don’t worry, if you answered ‘No’, we perfectly agree with you, but this is what Twitter’s product development team went […]
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