Twitter Launches New PAC-12 Monetization Initiative

Twitter has launched a new program that will enable student-athletes to generate income from replays of their highlights within Tweets, with ads inserted into their posted clips, pushing direct revenue to athletes as part of a new agreement with PAC-12 Football. As Twitter explains: “For the first time ever, Twitter and Opendorse will now provide a pathway […]

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Club house Looks at Regaining More Private Sharing Mojo

As it works to redefine its identity and recapture its growth momentum, Clubhouse recently announced that it’s launching a new and more private approach to audio social meet-ups. Through what it calls ‘Houses’, Clubhouse is introducing more enclosed, invite-only spaces within the app. As Clubhouse explains: “Think of Houses as private hallways just for your favorite people. You can […]

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Twitter Reports New Security Flaw

Twitter reported yet another security flaw within its systems that had enabled users to uncover whether an email address or phone number was linked to an existing Twitter account. The breach led to at least one hacker compiling a huge list of Twitter account info that was later sold online. Wow, now that’s some instant marketing right […]

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Twitter Makes ‘Location Spotlight’ Available to All Businesses

Twitter is adding to its Professional Profiles business display options by making its ‘Location Spotlight’ module available to all brands that have converted to a pro account in-app. Meanwhile, Twitter has also announced some new education programs to help marketers prepare for the coming holiday push. All Light On You  To start, on Location Spotlight – initially launched to […]

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LinkedIn Adds New Link Sticker Option

LinkedIn doesn’t seem to believe in taking breaks, at least not recently. LinkedIn’s adding another way to drive traffic externally, with a new link sticker that you can add to images in your LinkedIn posts, placing it wherever you like within the frame. Does it add appeal if we mention that you can also freely resize it? […]

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TikTok New Gaming Marketer Insights

At this point, TikTok should consider opening its own publishing house. That being said, TikTok had just published a new overview of key gaming content trends and behaviors in the app. It also looks at how marketers can tap into the conversations as a means to boost their messaging among their rapidly expanding audience. As TikTok explains: […]

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LinkedIn Publishes New ‘Framework’ for Events

Thinking of hosting an event? Personally, I can’t wait to get back into more in-person events. That said, online events still won’t be dying down anytime soon. As such, LinkedIn could be a valuable supplementary channel for both the promotion and hosting of your events, with LinkedIn’s live events options significantly gaining traction during the pandemic. Picture-Perfect […]

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TikTok Shares Another New Marketing Video Overview

Care to give your holiday campaigns a TikTok makeover? If so, then this could help – TikTok just published a new video overview that looks at key brand and marketing tactics on the platform, and in particular, how brands can collaborate with creators to help maximize their messaging. Now Trending  The video, titled ‘Do You Speak TikTok?’, […]

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Facebook Shuts Down Live Commerce Push

In a move that’s likely more reflective of a concern for TikTok than for Meta’s own overall growth plans, Facebook has announced that it’s shutting down its experiments that include live shopping, effective from October 1 of this year. As Business Insider reports, Facebook is decommissioning its native live stream shopping program, along with the ability to create product […]

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Google Adds New ‘Asian-Owned’ Listings Tag

Google’s adding a new option to help users support Asian-owned businesses, with a new ‘Asian-owned’ attribute available in Google My Business profiles. Check out Google’s announcement video. As seen in the video, the new ‘Asian-owned’ attribute adds a badge to the business display in both Search and Maps, which could help guide users that are looking to […]

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