TikTok’s looking to help marketers better track responses to their in-app campaigns through a new partnership with NCSolutions. This latest collaboration will provide new sales lift measurements based on the NCS’s methodology, providing more insight into the path to purchase. NCSolutions utilize machine learning solutions to provide comprehensive insight into sales performance, which can later connect to ad […]
Want to develop new creative assets for your ad campaigns? Then you’re in luck! Today, Google has announced that its Ads Creative Studio tool is now available to all businesses! The tool is set to provide a streamlined way to construct new ad content from your existing assets. Check out this trailer. Initially launched in beta mode last year, Google’s […]
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