Feeling a little foody? If so, then it’s great news if you also happen to be on Snapchat! Snap is adding a new element to its ‘Scan’ feature that it aptly (and creatively) names ‘Food Scan’. Partnering with cooking site Allrecipes, Snapchatters can now find recipe recommendations by simply scanning over whatever ingredients they have available. Talk […]
Facebook announced a new range of fundraising and community support initiatives in lieu of the upcoming Giving Tuesday (11/30). Interestingly enough, Facebook has also announced the expansion of its Nextdoor-like ‘Neighborhood’ feature – a feature that, until now, had only been available to Canadian users. Facebook explains: “People are increasingly using Facebook to help the vulnerable in their local […]
Twitter has been buying out a lot of other apps and platforms. On top of acquiring Scroll and Sphere, Twitter has most recently also been able to acquire Threader, a compiler app that’s able to share Tweet threads in a more readable format. It’s a very handy function, even if the app doesn’t start with an “S”. Threader, […]
What works on TikTok? What content elements should you focus on to make it big on TikTok? What does an effective TikTok approach look like? All in all, the best answer really seems to be ‘organic content’. It has been observed that TikTok users better respond to ads and campaigns that align or relate to […]
Snapchat is not allowing itself to fall behind in terms of sexiness when it comes to audio options. Snapchat flexes its new deal with media giant Sony Music Entertainment, which enables Snapchatters to utilize even more songs into their Snaps. The new deal enables Snapchat users to incorporate more popular tracks into their posts, greatly improving creative […]
Disney fans on TikTok will absolutely go nuts about this most recent announcement; it’s both cool and reather timely, and showcases a brilliant example of corporate trolling as TikTok claps back at competitors. TikTok and Disney have got a new partnership and it’ll allow TikTok users to choose from a range of iconic and timeless Disney character […]
Facebook’s algorithm has historically drawn the ire of many critics and politicians. In a less formal sense, almost everyone knows that its algorithm sucks. Facebook was already treading on thin-ice even before the revelations of the ‘Facebook Files’ leak, as well as the testimonies of Facebook whistleblower, Frances Haugen. These events only worked to amplify the primary […]
TikTok’s efforts to continuously improve are simply commendable. Just last week they launched a new ‘Creative Exchange’ platform, enabling better and more collaborative brand campaigns; and now they’re launching a new digital magazine to help further maximize your approach to TikTok marketing. TikTok will be releasing a new content series titled ‘The Roundup’ in order to showcase some of […]
Just this year, TikTok had already reached a billion users. The milestone was significant in that it solidified TikTok’s popularity and influence as a potentially major platform; gaining exponential growth within just 2 years as opposed to its closest competitors. Despite ongoing challenges with regulatory concerns, as well as increasing pressure from its rival platforms, TikTok […]
Facebook continues it’s push for expanded eCommerce capability. It’s latest addition is a range of new shopping and product discovery options in Groups, in an effort to capitalize on niche targeting and community engagement. Perhaps the biggest among these additions is ‘Shops’ within Groups. The update adds a dedicated ‘Shop’ option within your Group display. When […]
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