Twitter has been buying out a lot of other apps and platforms. On top of acquiring Scroll and Sphere, Twitter has most recently also been able to acquire Threader, a compiler app that’s able to share Tweet threads in a more readable format. It’s a very handy function, even if the app doesn’t start with an “S”. Threader, as opposed to the integration required for the other two afore-mentioned apps, is way more simple and direct; simply Tweet ‘@threader_app compile’ within a thread reply chain to activate.
Same as how compilers on coding software work, Threader basically returns compiled Tweet threads once Tweeted at, providing more utility and essentially shortening longer Tweeted missives. Users will also be able to share compiled threads, adding another engagement layer to Tweets.
One Thread At A Time
There are actually various other tools that can do the same thing, such as Thread Reader, but Twitter already added similar functionality to its Twitter Blue subscription, which Threader actually helped during development. Check out more on this official Tweet.
On this note, it only makes sense for Twitter to further strengthen this partnership, though it’ll be interesting if Twitter will opt to shut down other thread compilation options and bots in order to push more people towards Twitter Blue just so they can access Threader’s function.
Though the probability of that happening is rather low, seeing as how Twitter had just announced the launch of its v2 API, which was designed to facilitate a more ‘open platform’ for developers. The new API also rolls back many of the restrictions Twitter had previously imposed, reopening what were once stagnated possibilities.
Based on Tweets from Amir Shevat, a Twitter product developer, it seems that Twitter will no longer stand in the way of bottlenecking certain usage and functions. It’s a more inclusive and forward-looking move, all the better for this latest interesting acquisition. Threader can now point to the further development of Twitter’s thread reading integration and management. And, honestly, this seems to be the best way Twitter can go about managing such functions, by creating the best, native versions of third-party apps and tools.
One front where Twitter wins at is definitely in analytics – while the updated Twitter Blue sports a range of handier, more useful tools, it could look to further round them out by adding improved analytics tools and options. For any social platform, analytics play a key role in identifying and homing in on critical insights that could possibly point to major trends. Analytics are definitely important investments for analysts and media marketers.
The Wrap
On adding more analytics, if Twitter were to add, say, the ability to compare accounts, it’s likely to be able to glean more insights on follower locations, research competitors, and much more. Such additions could possibly further enhance the value of Twitter Blue. A deeper integration could even lead to an improved version of it; ‘Twitter Bluer’ maybe?
For now, Twitter Blue is taking only baby steps, which is a good move considering that little is known about the offer’s true direction. The good thing is that the expansion of Twitter Blue is seeing a positive response, which will eventually lead to future development with the offer. Threader, the standalone app, will remain open until December 15, so you’ll have until then to download all and any old threads that hold any personal significance.
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