Contrary to achieving record highs in terms of revenue and engagement, Pinterest’s latest performance report shows that it has, and continues to, lose active users. This decline is attributed mainly to the easing of COVID restrictions, with more people finally being able (and wanting) to go offline and return to physical locations and routines. Based On The […]
This is somewhat a handy update and perhaps one that has been a long-time request. Twitter has recently expanded the rollout of its on-platform profile search option, enabling users to make keyword searches of Tweets from specific users directly from their profile page. If you tap on the magnifying glass icon, you can manually enter […]
Do you feel UNCOMFORTABLE on VIDEO? I used to feel pretty awkward when I set up my video camera, but not anymore! All those worries about how I look and sound, or the concerns about my viewers judging me went away once I realized I was focusing on the WRONG thing… myself! Well, here is […]
An announcement was made regarding the arrival of a slew of new group tools at Facebook’s 2021 Communities Summit, bringing together various group admins across the platform to facilitate deeper connection and sharing of insights. The tools are no doubt designed to improve community building and audience engagement. Additions To start, Facebook is adding new custom […]
Facebook, among many others, was drastically affected by Apple’s sudden policy changes concerning app tracking; its marketing performance, primarily Facebook ads, took a massive hit. Even after a big rebrand, Facebook – now Meta – is still unhappy with Apple, specifically with its insistence on taking a 30% cut from fan subscriptions and any other […]
Unbeknownst to some, the NBA actually has a rather large presence on Twitter. NBA discourse on Twitter is massive, and the most recent news will surely have both NBA fans and Twitter savvies on their toes. Solidifying its partnership with Twitter, the NBA has signed a new content deal that will see it provide exclusive offers, […]
Plump up your referral pipeline by putting together a Thanksgiving client event set to be the talk of the town. When I decided to create my first-ever free Pie Drive event on Facebook, I was not only a newly licensed agent, but also a brand-new Colorado Springs resident. Yet, after creating the event, I found myself tasked with delivering […]
Snapchat had already updated its Christmas hub as early as September. Twitter launched it’s holiday marketing site early in October. In line with expected holiday trends, Pinterest jumps on the seasonal marketing train and has also updated its own holiday marketing hub. While a bit late to the party, the hub showcases all new resources and […]
As a proactive response to its rapid rise to fame, TikTok now looks to help more brands take a leap into TikTok content creation by introducing a new set of step-by-step guides that, in detail, discuss and showcase some of the most common and engaging video types found on the platform. In line with the milestones it […]
Snapchat’s latest addition to Snap Focus, its in-house educational platform, is a new certificate course in ad optimizations. The new course provides a new way on how business users can build their Snap ads expertise, showcasing their understanding of the platform and its key ad elements in an official, recognized capacity. Snapchat explains: “Snapchat Ads Manager Optimization is a […]
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