Snapchat had already updated its Christmas hub as early as September. Twitter launched it’s holiday marketing site early in October. In line with expected holiday trends, Pinterest jumps on the seasonal marketing train and has also updated its own holiday marketing hub. While a bit late to the party, the hub showcases all new resources and references to help optimize your Pin campaigns just in time for the year-end push.

As eCommerce is set to hit record highs just as 2021 wraps up, Pinterest is in a good position to drive big results. 2021 was a good, if not hre best, year for Pinterest, with the platform reaching new usage and revenue peaks throughout the year. Similar to its competitors’ platforms, Pinterest’s hub is a compendium of resources and insights that aim to help marketers maximize their year-end efforts.

To start off, Pinterest notes that beginning early, ironically, is the key to maximizing the success of your holiday campaigns. Pinterest’s data shows that:

“Brands who start their holiday campaigns earlier in the season see a +6% incremental sales lift, and 4.7x more conversions compared to those that only focus on the later weeks.”

Further making use of its internal research data, Pinterest indicates that shoppers are indeed far more active before Cyber Monday (11/29), with around 60% of all Pinterest-originated holiday sales happening before the same date back in 2020. Which is not too surprising considering that Pinterest is an idea-engine. Among other platforms that came up with early post-pandemic travel options, Pinterest supplied insight that accounted for up to 72% usage among Pinners in planning trips. What’s more, Pinterest had also just launched ‘Pinterest TV’, which looks to make the most out of live-commerce opportunities as it closes out the year. From these, we somehow realized the magnitude of Pinterest as a viable holiday marketing channel, as opposed to just hosting image-boards that showcase creative ideas and quirky life-hacks.

Included in the hub are also some key planning overviews for your personal holiday marketing efforts, not to mention the essential Pin user personas to consider. On the topic of hosting image-boards, it’s also created a new board that contains ‘Best-in -Class’ creative campaign examples to help contribute to your strategy planning. There are also information links on Pinterest ads, as well as an attractive option to apply for a FREE campaign consultation with a Pin expert.

Lastly, Pinterest also included a campaign guide which presents a simple table indicating which ad types are best for what objective.

The Wrap 

So now you effectively have 3 credible sources of behavioral information, with Pinterest being the latest one. To be honest, there’s not too much on the mini-site yet, but that’s only because it just recently went online. Users can expect more content as the weeks roll by. Perhaps the main takeaway here is that marketers should learn to make use of cross-compatible channels to really get the most they can out of the holidays, which, for this year at least, look to be extra bountiful.

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Sources 

https://bit.ly/3bFKDYP