Snapchat Insights on Snap Ads Effectiveness for CPG Brands
Snapchat has published a new research report that uses marketing mix modeling to provide more perspective on how Snap ads contribute to Consumer Packaged Goods (CPG) sales. The report also touches on Snapchat’s effectiveness as a channel for CPG brands. One major challenge in CPG marketing is that as CPG items are purchased either online or in-store, […]