Snapchat has published a new research report that uses marketing mix modeling to provide more perspective on how Snap ads contribute to Consumer Packaged Goods (CPG) sales. The report also touches on Snapchat’s effectiveness as a channel for CPG brands. One major challenge in CPG marketing is that as CPG items are purchased either online or in-store, […]
TikTok is looking to spice things up a bit during the holidays as it adds a new set of video editing features. TikTok’s already a pretty bustling platform, so the addition of extra visual elements definitely capacitates users to create more engaging, swipe-stopping clips for everyone to enjoy, especially their followers. Get GIFFY With It The […]
On the topic of inclusivity, which in itself seems to be a rising global trend, TikTok has recently shared some new insights on how brands could better connect with women on its platform. Research has revealed that this particular element is still somewhat overlooked, at least with respect to brand and marketing efforts. It’s a bit surprising […]
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