Meta, the parent company of Facebook, recently unveiled its “Widely Viewed Content Report” for Q4 2023, offering intriguing insights into the content landscape on the social media giant. The report aims to debunk the myth of Facebook’s algorithm favoring divisive political content by providing a nuanced perspective on user engagement within the app. Diverse Content […]

In a bid to redefine the user experience and bolster engagement, Snapchat has unveiled a suite of new features, signaling a strategic shift towards generative AI integration and enhanced functionality within the app. These updates, designed to enrich user interactions and foster deeper connections, underscore Snapchat’s commitment to innovation and adaptation in the dynamic landscape […]

In a move with far-reaching implications, the U.S. Senate has given the green light to a bill mandating the sale of TikTok to American ownership or its outright ban in the country. With a resounding 79 to 18 vote in favor, the Senate’s decision places TikTok’s future squarely in the hands of President Joe Biden, […]

Meta’s looking to improve its child protection measures in VR, by prompting all users to confirm their age via its Meta Quest Platform. all Quest users will soon be prompted to provide confirmation of their age, either via credit card/government ID for those over 13, or through confirmation from a parent. As explained by Meta: […]

In a recent interview series on YouTube, Johanna Voolich, YouTube’s Chief Product Officer, offered insights into the platform’s future direction, highlighting initiatives such as thumbnail A/B testing and advancements in generative AI. This interview provides a glimpse into YouTube’s evolving landscape, aiming to empower creators and enhance user experiences.   Thumbnail A/B testing, a highly […]

In the dynamic realm of digital marketing, the integration of Artificial Intelligence (AI) has become more than just a trend – it’s a transformative force shaping the future of ad campaigns. Google, a pioneer in the tech world, is making waves with its revolutionary experiment using generative AI to craft compelling ad copy for search […]