Here’s something that could help boost your TikTok holiday planning – TikTok recently announced that it has added tons more data to its ‘TikTok insights’ tool, which provides a range of snapshots and notes on key market trends and allows users to filter down to the specific information for your campaigns.
Very Trendy
From what we know so far, TikTok Insights provides data notes that you can download as cards for use in presentations or just for your planning. Basically, it’s an insights overview with the usual facts and figures that you would normally see in performance reports, only that each statistic also happens to be a downloadable, ready-to-use image. For example, TikTok notes that Millennial TikTok users are 2.3x more likely than other platform users to create a post & tag a brand – while this is a legit, observed parameter that happens on the app, it’s now also a downloadable graphic that you can use for your materials. TikTok has generously decided to do this for all of its recently gathered insights.
You also have the option to narrow down the data in various ways, with TikTok not holding back with its filter options to allow users to really zero in on the usage trends that they want. You can sort insights by audience, type, industry, and even select which year to view. So, if you, for example, wanted to know key usage trends among US TikTok users over Christmas, you can sort results to fit those exact parameters. By the by (since holidays are almost here anyway):
- 40% of TikTok users who made a Christmas purchase said they bought something they saw on TikTok.
- 28% of TikTok users agree that the platform inspired impulse purchases more than any other platform.
- Fashion, Gaming, and Beauty & Personal Care are the top 3 categories for holiday purchases.
It’s not difficult to see how this could be a valuable resource to help map out an optimal TikTok marketing approach, with the tool now having even more regional insights to work with. So now, users have more ways to find out market-specific trend notes and pointers to potentially incorporate into their planning.
The Wrap
While the tool does seem useful, it’s also not perfect, at least not in the sense that you can customize the data as much as you’d like. As part of TikTok’s broader Creative Center Platform, it’s another way to research key usage trends and behaviors, which could help guide your TikTok marketing approach. With more insights into your specific market, it’s definitely worth a look.
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