Twitter Is Removing ‘Live Stream Guests’

This one has been in the works for quite some time now. Formerly available to only a select few, Twitter is finally launching a broader roll out of its new ‘Spaces Tab. The Spaces Tab is said to help improve Spaces discovery by highlighting broadcasts that are currently ongoing. As seen in their post, the new […]

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B2B Purchase Influences [Infographic]

When we talk of B2B transactions, social media integration is often among the last items on the list, primarily because social media is more a B2C element. More on these acronyms later. As the world continues to transition towards digital, most, if not all, businesses will have to eventually establish an online foothold — one […]

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B2B Purchase Influences

When we talk of B2B transactions, social media integration is often among the last items on the list, primarily because social media is more a B2C element. More on these acronyms later. As the world continues to transition towards digital, most, if not all, businesses will have to eventually establish an online foothold — one […]

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Twitter Updates Their Christmas Hub for Holiday Marketing

Christmas is a mere 80 days away! Despite a massive question mark regarding whether or not COVID restrictions ease up during the season of giving and joy, people are looking forward to big reunions and celebrations. Besides the accompanying warmth and merriment, big holiday occasions are often dotted with mass-shopping experiences and overall increased spending, […]

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Facebook Tests Simultaneous Mass-Posting

You know how it’s virtually impossible to physically stop a bullet mid-flight? Or how even union-wide protests fail to achieve the desired results despite holding them amidst the proximity of the offending parties? It’s interesting, to say the least, despite various claims (and subsequent proofs) that aim to detract it, Facebook is still testing new […]

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Google Add Search Console Integration to Its Analytics

In an effort to bring additional machine learning tools to Google Analytics as the firm transitions to a more ‘cookie-free’ web environment, the company plans to integrate its Search Console Platform in order to get more insights and improve its attribution process. Google explains: “Search Console provides detailed information about your website’s organic Search performance, including the site’s rank […]

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Facebook Files: Usage Among The Young Going Downhill

The recent outpouring of information from the Facebook Files Expose, which was brought to light through leaked documents by former Facebook staffer Frances Haugen, revealed that there is an insight that surpasses even Instagram allegedly being labeled as “detrimental to younger users” and Facebook’s heightened consideration for high-profile users. What is potentially the biggest insight gleaned from […]

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IGTV Brand Retirement and Format Merger

Sometimes, less is more, and retirement can mean new opportunities. IG chief Adam Mosseri has signaled that big changes are coming to the platform in the following weeks. Opting for a more streamlined Instagram experience, they’re retiring the separate, long-form IGTV branding and opting for a more general ‘Instagram Video Format.’ As per Instagram’s explanation: “Starting […]

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TikTok Launches ‘Be Cybersmart’ Campaign

You’re all aware of the significance of the month of October, aren’t you? Of course, it’s Halloween! On a more serious note, it is also Cybersecurity Awareness Month. Both are related in some ways since the prospect of data and privacy breaches on the internet is scary. In accordance with this, TikTok has launched a timely […]

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Google to Index IG and TikTok Videos

According to recent reports, Google is reputedly working on arrangements with both Instagram and TikTok to index their content in search results. This is potentially huge news for anyone familiar with SEO, given that the Google Index, combined with the Google SERPs, comprise what is essentially the most comprehensive and efficient search results display and […]

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