TikTok Emerges as a Leading Discovery Platform

TikTok, originally celebrated as a hub for entertainment, is increasingly becoming a powerful discovery platform where users seek out products, trends, and information. This evolution has significant implications for brands and marketers, especially as TikTok’s influence continues to expand. The Shift Towards TikTok for Search Recent research underscores TikTok’s growing role as a search engine. […]

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