Instagram Broadcast Channels Expansion

Instagram is expanding Broadcast Channels to all users who have an active Creator account. Instagram initially launched its Broadcast Channels option to select US creators back in February. Due to positive results, Instagram is now expanding access to this extra DM engagement option. It looks like a worthy update, especially as Instagram leans more towards […]

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Lower YouTube Monetization Entry Requirements

With the race for content monetization picking up the pace, YouTube is now weighing an update to its Partner Program. Budding creators rejoice! YouTube has recently announced that it will soon have lower monetization entry requirements. With Twitch is recently tanking its own creator community, YouTube is looking to press its advantage. As per YouTube: […]

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Tweet Editing Window Is Now Up to an Hour!

We have good news for Twitter Blue subscribers – Twitter’s expanding the Tweet Editing window! With that being said, Twitter’s quietly expanding its Tweet Edit window from 30 minutes to 1 hour. Give Me An Hour As seen in an example shared by Social Media expert Matt Navarra, select Twitter Blue subscribers now have an […]

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TikTok Adds New ‘TikTok Academy’ Courses

If you’re looking to improve your TikTok marketing game, then that’s good, given how it’s the hottest online commodity right now! With this in mind, the platform has recently announced some new additions to its ‘TikTok Academy’ learning resource, providing you with free, simple overviews of how you can best utilize the various elements of […]

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New Meta Tips to Maximize Ad Performance

As Meta continues to evolve its ad systems to help mitigate rising restrictions on user data, it’s also informing new best practices to ensure that you’re getting the most out of your campaigns. A key approach on this front is Meta’s ‘Performance 5’ framework, data-backed tactics that Meta had developed to align with the latest […]

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Best Time to Post on Social Media

  “What is the meaning of life?” is the SECOND biggest question – the first being “When’s the best time to post on Social Media?” As it turns out, you’d want your posting schedule to stay within WEEKDAYS. Though each platform has its specific posting nuances, check out this general ‘Best’ times to post on […]

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TikTok Expands ‘Series’ Content Monetization Offer

TikTok’s giving more creators the opportunity to make money in the app, with an extension of its ‘Series’ subscription option, which enables creators to paywall certain content. As seen in this clip, Series enables eligible creators to share collections of content behind a paywall, with creators able to include up to 80 videos in each […]

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The Annual Report by Meta’s Oversight Board

Meta’s Oversight Board has recently published its 2022 annual report, which provides an overview of all the cases that it has reviewed, as well as the subsequent improvements in Meta’s systems that it has been able to facilitate as a result, helping to provide more transparency into Meta’s various actions to enforce its content rules. […]

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TikTok’s Queer Inclusivity Marketing Event

To double down on its activities for Pride Month, TikTok will also be hosting a ‘Queer Inclusivity in Marketing’ event next week, which will provide tips and insights to help brands maximize their efforts to expand inclusion in their outreach. As per TikTok: “TikTok is committed to providing a safe and inclusive space for our […]

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Snapchat Germany: 15 Million MAUs

Snapchat reported another growth milestone, with the app now reaching 15 million monthly active users in Germany. Snap, which reached 750 million total monthly actives back in February, continues to steadily expand its global footprint, with EU users now making up around 25% of its total audience. The majority of Snapchatters now actually come from […]

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