Meta Moves On from Kustomer

Meta’s cost-cutting measures have had another impact, with its DM automation service, Kustomer, which it acquired back in 2020, being divested. Despite this ‘L’, Meta is set to remain as one of the platform’s minority stakeholders. For a little context, Kustomer specializes in AI detection of customer queries, then either responding automatically, based on the […]

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Montana 1st to Ban TikTok

After a streak of good news (and even a few good updates), the ghost of bans past haunts TikTok once again – the venerable state of Montana is the 1st US state to issue a full ban on the app. As Reuters reported: “Montana Governor Greg Gianforte on Wednesday signed legislation to ban Chinese-owned TikTok […]

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Meta Announcements + India Showcase Event

Meta has announced some new editing tools for Instagram Reels as part of a product education workshop at its Mumbai office, which is designed to help Indian creators make the most of Reels and its evolving Reels monetization options. India has become a key growth focus for Meta, and for most other social apps, as […]

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Facebook’s Latest ‘Widely Viewed Content Report’

Hooray, it’s that time of the year again! Meta has just published its latest ‘Widely Viewed Content Report’, which provides insight into, well, the most viewed content in the app, along with the latest noteworthy trends in Facebook Feed consumption. Meta originally created the report to counter the suggestion that Facebook is dominated by controversial […]

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New Study Reveals Startling Twitter Forecast

Pew Research has shared some new insights into Twitter engagement before and after Elon Musk’s rapid takeover, which shows that more users are taking breaks from Tweeting and that about a quarter of the remaining active Twitter users don’t expect to be using the app at all in 12 months. Tweeting Off Let’s start by […]

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