Meta is changing things up a bit with Shop ads on Facebook and Instagram as it moves to make in-stream buying more efficient, thus encouraging further use of its improving AI ad targeting options. As per Meta, checkout-enabled shops in the app – i.e. Shops that have integrated inventory – perform better at driving user […]
Amid Elon Musk’s various claims about free speech and allowing more types of content to remain on Twitter, one element that has always struck analysts is his singular focus on the US, and the impact that Twitter, and any changes to its policies, will have on US politics. What’s more, Twitter’s US user base only […]
Here we go – Pinterest recently published its latest performance update, with the platform seeing an increase in users in Q1, but a slowdown in revenue intake, as it continues to expand and diversify its monetization potential. Bitter-Sweet Gains First off, Pinterest talks users – the app added 13 million more users this quarter, with […]
Here’s something from WhatsApp – the world’s most widely-used messaging app is rolling out a new option that will allow users to log into the same WhatsApp account on multiple devices, making it easier to stay connected with their WhatsApp chats. It might be a bit late in that department, but given its more secure […]
Mobile activity and usage have steeply gone up over the past couple of years. In fact, the majority of internet users are now on mobile (~92%), making it a noteworthy consideration – a priority even – for your planning. On that, Vibes and Industry Dive’s studioID surveyed a broad range of mobile users at the […]
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