To LEARN, one has to LISTEN. Social listening might sound like a foreign concept, but it’s actually rather basic. The idea is to identify key audience BEHAVIORS through their various Interactions with your brand. Social listening is essentially the PRACTICE of understanding online Conversation. Want more Social Media Tips & News? Click the link below to check out our previous Newsletters. LINKTREE NEWSLETTERS 👈
TikTok has recently announced a new slate of programming for Earth Month, which will see the platform promote sustainability and environmental awareness content to help inform and further educate its audience. As TikTok explains: “Join us in celebrating and collaborating with creators, advocacy organizations, and communities to bring this year’s theme, ‘Invest in our Planet’, […]
As it has been on all platforms for some time now, video now also sees the highest engagement rates on LinkedIn, which makes it even more of an important consideration for marketers looking to maximize their on-platform messaging. On that note, what, specifically, works in LinkedIn video promotions? Stepping Up A team from VidMob sought […]
One of the key tests for Elon Musk when it comes to managing Twitter will be how he’ll run the platform to deal with state-affiliated media in nations where Musk himself has a vested interest. For example, China, which has been running influence operations via Tweets in the past, is a critical partner for Tesla, […]
As it looks to win back advertisers, with the company’s ad revenue down by about 50%, Twitter has revealed a couple of new promotional features that brands can now build into their Twitter campaigns. However, as with virtually every other ‘Twitter 2.0’ update released thus far, these aren’t really new, they’re just revised or refreshed […]
Something new has been added to Twitter Blue this week. Wow. Twitter’s implementing its long-promised initiative to reduce the number of ads that Twitter Blue subscribers see in the app. However, it doesn’t go quite as far as Twitter had initially suggested in its comms. Back in November, when Chief Twit Elon Musk outlined his […]
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