Meta is changing things up a bit with Shop ads on Facebook and Instagram as it moves to make in-stream buying more efficient, thus encouraging further use of its improving AI ad targeting options. As per Meta, checkout-enabled shops in the app – i.e. Shops that have integrated inventory – perform better at driving user […]
Amid Elon Musk’s various claims about free speech and allowing more types of content to remain on Twitter, one element that has always struck analysts is his singular focus on the US, and the impact that Twitter, and any changes to its policies, will have on US politics. What’s more, Twitter’s US user base only […]
Here we go – Pinterest recently published its latest performance update, with the platform seeing an increase in users in Q1, but a slowdown in revenue intake, as it continues to expand and diversify its monetization potential. Bitter-Sweet Gains First off, Pinterest talks users – the app added 13 million more users this quarter, with […]
Here’s something from WhatsApp – the world’s most widely-used messaging app is rolling out a new option that will allow users to log into the same WhatsApp account on multiple devices, making it easier to stay connected with their WhatsApp chats. It might be a bit late in that department, but given its more secure […]
Mobile activity and usage have steeply gone up over the past couple of years. In fact, the majority of internet users are now on mobile (~92%), making it a noteworthy consideration – a priority even – for your planning. On that, Vibes and Industry Dive’s studioID surveyed a broad range of mobile users at the […]
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Fresh off its recent coverage of Coachella 2023, YouTube has announced two new ad options that will better enable advertisers to tap into emerging music trends. Recently, YouTube has shown more focus on identifying and highlighting trends, which greatly helps out its creators in better determining the eventual direction of their content. More ad options […]
YouTube’s also launching a new video series that will look at emerging trends on the platform to help creators and marketers get a better understanding of the latest shifts. As per YouTube: “Today, we’re launching a new series where we surface trends that really pop, that our experts are seeing around the world on YouTube. […]
Swear, almost 30% of all weekly Social Media news always has something about Twitter. Here’s the latest – is Twitter looking to bring back Fleets and, perhaps more importantly, Vine? Chief Twit Elon Musk has long hinted at bringing back both elements in some form. Recently, Musk has again suggested that Fleets, Vine, and Periscope […]
Whoa, what?! This was totally unexpected! And by that, we mean totally not surprising at all. In its latest showing, Twitter’s looking to gate off another element for Twitter Blue subscribers – creator subscriptions. Soon, creator subs will only be available to paying Twitter users, which is as cash-grabby as it can get, without any […]
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