With the NCAA’s ‘March Madness’ tournament coming up, Twitter has shared some new insights to help marketers tap into the surrounding conversations, thus maximizing their reach among March Madness fans. It’s another time of the year that features a big sports event, which often means higher activity for Twitter, so, hopefully, its systems are able […]
It’s another blow for the audio social fad. Though not usually regarded to be within the same category as most other social platforms here, Reddit does have its own set of unique nuances that make it stand out. Remember when audio social was all the rage back when Clubhouse was first announced and actually had […]
Meta’s out to help AI researchers make their tools and processes more universally inclusive with the release of its massive new dataset of face-to-face video clips, which includes a wide array of diverse individuals, and is aimed at helping developers gauge the effectiveness of their models in working for various demographic groups. Show Me The […]
Hashtags have proven to be important elements when it comes to brand building and digital marketing, although they don’t always succeed. Depending on your content and platform of choice, using and avoiding certain Hashtags will either make or break your efforts. On that note, the last thing you want to do is accidentally use a […]
Whoever hasn’t been frustrated with the obvious lack of assistance in resolving Facebook and Instagram issues, please raise your hands. Did you raise yours? Good, because we need to make this clear – something must be done, Meta. Many a Social Media manager has experienced the pain of trying to get help from Meta ‘representatives’, […]
TikTok ain’t the only one with a little something-something for International Women’s Day. On the other edge of the arena, Snapchat has also launched a seasonal AR activation to help celebrate International Women’s Day, which highlights and lauds the achievements of important female figures in French history. Check out this Tweet for more info. Exclusively […]
You have to give it up for TikTok for fighting on two fronts at once – the political and on Social Media. On the Social Media side of things, TikTok has added another useful research tool for marketers, in the form of a new ‘Keyword Insights’ element within its Creative Center. This new element allows […]
Despite all of the commotion it’s handling on the political side, TikTok is trying to keep things together when it comes to its operations, even recently announcing a new range of activations to celebrate International Women’s Day and Women’s History Month. These new initiatives aim to highlight a range of female creators who are ‘making […]
The pressure continues to mount on TikTok as it works even harder to stave off potential bans in both the US and EU regions, as it tries to win over policymakers and regulators by proving that the app isn’t being used as a surveillance tool by the CCP, hoping to avoid further restrictions. TikTok’s concerted […]
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