Pinterest has been rather active this year, and it keeps up that momentum by testing out a new ‘Premiere Spotlight’ ad unit, which would place a brand’s promotion in the prominent, top-of-screen real estate on the app’s search page. With an aim to be among, if not the best online shopping platform, Pinterest has scaled […]
So TikTok might be connected, in one way or another, to the CCP; so what? Well, if you’re still trying to understand why there has been so much talk about TikTok’s potential linkage to the Chinese Government and why every Western power now wants to ban the app, this could help explain why – Google […]
Instagram is expanding its age verification program to several more regions, as it looks to improve its processes of clarifying and confirming user ages and limiting their exposure in the app. At least in terms of regulating underage browsing, Instagram is doing itself a good service with this update. According to Meta’s Andy Stone: “Starting […]
Managing your online reputation is an important part of digital marketing that many people overlook. When you’re trying to grow your brand on social media, it’s essential to have a good reputation. Brand perception should grow with brand awareness, so it’s important to know what people are saying about your brand. A good reputation translates […]
In case you weren’t in the know when this launched, YouTube launched its new Shorts monetization program last month, which essentially pools all of the revenue generated via Shorts ads, then re-distributes around half of that money to the top Shorts creators, based on view counts, eligibility, and a host of other more Shorts-aligned factors. […]
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