Snapchat Integrates ChatGPT into New ‘My AI’ Tool

Snapchat makes history by being the first social platform to jump on the all-new generative AI bandwagon. We say ‘first social platform’ because Microsoft already beat it to the punch, but we digress. Snapchat’s introducing some new chatbot elements for Snapchat+ subscribers called ‘My AI’, which will integrate ChatGPT into the platform, providing AI-generated responses […]

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TikTok Announces New Brand and Suitability Partners

In lighter news, while TikTok is losing ground on some fronts, it continues to gain in others – TikTok has recently announced a new set of official measurement partners, which will provide third-party data on TikTok ads placement and performance to provide more reassurance to ad partners. As explained by TikTok: “Today, the TikTok Marketing […]

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UK Officials Want to Ban TikTok Now Too?

Concerns around TikTok’s potential ties to the Chinese Government are beginning to expand calls for the app to be banned in more regions. The UK is the latest player to give a crack at it, with the UK Government now looking to also have the app outlawed on its Government issued devices. As The Guardian […]

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Twitter Cuts Even More Staff

Could you honestly keep firing staff even after already crossing the 75% threshold of your total workforce? Well, apparently Elon Musk does. It’s a grueling story to keep having to retell, so for the sake of context, we’ll quickly recap how this maelstrom of chaos that is not Twitter’s staff structure came to be. Musk […]

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Facebook Remains Most Important Network for SMBs

Facebook might no longer be the coolest app in the world, but it remains to be among the most visited ones. On that note, which social platforms look to be the most beneficial to your business? Well, based on a new survey from Skynova, Facebook is still the most critical connector for SMBs, followed by […]

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4 Key Components to Include in Your 2023 Digital Marketing

One thing that most SMBs constantly do is find better ways to market their brand/business, wouldn’t you agree? They do this for good reason – no brand grows if no one knows they even exist. Wanting to learn the essential marketing tactics is a commendable first step for any growing business while going through foundational […]

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