Google’s looking to make it easier for website developers to manage their privacy permissions and data collection by introducing some new updates to its Consent Mode in Google Ads, which automatically adjusts the data collected from each page in line with visitor permissions. As the name suggests, Consent Mode is Google’s management console for cookie tracking, which […]
There’s another trend currently rising on TikTok, which the platform itself is now looking to further lean into. TikTok looks to get aboard the new ‘BookTok’ trend via a new partnership with Penguin Random House, which will enable users to tag books within their TikTok clips. Book Now! As seen in this explainer (posted by @KimmyBookss), there’s now a […]
Do you already have a marketing plan ready for next year? Care to learn how LinkedIn could form a key part of your social media strategy? We’d be more surprised to hear if you didn’t. LinkedIn, being home to countless data sources and inputs, can prove to be overwhelming for those wanting to determine what […]
LinkedIn’s out to further help its members better manage their LinkedIn inbox by filtering out more junk via a new ‘Focused Inbox’ UI, which will essentially re-route less valuable messages into an ‘Other’ tab in your LinkedIn message stream. LinkedIn’s Focused Inbox update now provides you with two separate InMail tabs – ‘Focused’ and ‘Other’. However, […]
Have you considered LinkedIn InMail as a part of your overall marketing approach? If not, then you should. And if you do, then you should take a look at this – the team from email marketing platform Lavender recently analyzed 28.3 million emails to glean more insight on the key trends and message traits that can help […]
Snapchat just announced some new features to enhance in-app engagement, while it’s also now making its web-based platform available to all users, which had previously been a Snapchat+ exclusive. Despite numerous cost-cutting measures, it seems that Snap is now starting to incorporate smaller counter-initiatives to turn its challenging circumstances around. Very Engaging To start, Snap’s adding new […]
Could TikTok still face a ban in the US? The Trump administration had sought to bully the app into US ownership, or face a ban, Back in 2020, due to concerns over its potential links to the CCP, but since then TikTok has been able to avoid any major escalation in scrutiny, by working with US authorities […]
Though you would never have thought it possible, TikTok is also getting into the Social Media cloning game. A shame, one would assume that a true industry leader would never stoop to such tactics, but I guess risks can push anyone to resort to desperate measures. Today, TikTok has announced a new feature that it […]
For those who may now know, Latin Heritage Month runs between September 15th and October 15th, and TikTok will be marking the occasion with a range of live streams, small business spotlights, creator announcements, and more. We’re starting to detect a pattern here – whenever there seems to be a somewhat obscure occasion or holiday, TikTok’s initial […]
As the internet has evolved, and connectivity along with it, visuals have also increasingly become a key element that stands out, grabbing user attention in ever-busy social Feeds. This somewhat explains why memes are so popular right now. It all started with once static images, then moved to GIFs, and now video has become the […]
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