Meta had just announced the date for its 2022 Facebook Communities, with the virtual event scheduled for October 21st, wherein Meta will bring together moderators from various Facebook Groups to provide key insights and tips, while also sharing previews of upcoming Groups tools and features. As Meta explains: “The Facebook Communities Summit is back. Join us […]
Snapchat continues to lean into Sports coverage as it looks for ways to expand its reach and resonance. In line with this ongoing goal, Snapchat has recently announced a new deal with European Football League LaLiga, which will see Snap host exclusive content, weekly highlights, historic archives, top goals, and more. Viva Viva! According to Snap: “Snapchatters […]
Are you looking to develop an effective approach to TikTok marketing? With TikTok projected to break near 2 billion users by this year’s end, it’s worth considering how it could be used to amplify your brand messaging, both through organic and paid approaches that could help you get you in front of more of your target […]
Based on research, Snapchat users are happier while using the app, as compared to other social platforms. There are various reasons for this, but Snap says that this is due to its users feeling freer to ‘express their authentic selves’ because they’re generally communicating with their closest connections in the app. But what does this mean […]
It may not be going full TikTok, but Twitter is looking to lean into emerging video consumption trends, with two new updates designed to improve the Twitter video experience, ideally getting people to spend more time in the app. Tweet-Tok First off, Twitter’s adding a new option that will expand Tweeted videos to full-screen mode in a […]
Google just held its annual ‘Search On’ event, where it provided an overview of its latest Search and Discovery updates and experiments, which seek to align with evolving consumer behaviors and shifts. Google certainly has some interesting projects in the works. So far, here’s an overview of all the major announcements from the event and what they […]
TikTok had just published the latest version of its Community Guidelines Enforcement responses, which outlines all of the accounts and videos that it either removed or took some sort of action on during Q2 of this year (2022). ‘Mo users, Mo problems’, or so the saying goes. There’s a bit to take in, so let’s jump to […]
Twitter’s seemingly worst year continues, with the company this week being forced to inform some advertisers that their ads had been displayed in the app alongside Tweets soliciting child pornography and other abusive material. As Reuters reports: “Brands ranging from Walt Disney, NBCUniversal, and Coca-Cola, to a children’s hospital, were among some 30 advertisers that have appeared on the […]
LinkedIn has outlined its latest batch of updates for Company Pages, most of which had already been previewed in some capacity but are now being rolled out on a broader basis. LinkedIn’s also making its new post templates available to all company pages, suggesting that this recent update focuses on expanding reach and visibility. Pleasant Company […]
TikTok continues to work to ensure Western Governments that it’s not beholden to the CCP, with TikTok close to establishing a new agreement with the Committee on Foreign Investment in the United States (CFIUS), which would offer assurance to US officials as to how US user data is stored and accessed. Also included would be restrictions on […]
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