What’s your marketing plan for Q5 looking like? You do have one, right? Don’t worry, we hear you, we hear you. Well, according to Snap, Q5 is the period after Christmas till late January, when demand for ad inventory declines, but consumers are still looking for good deals. So no, while it has the same name […]
What’s your marketing plan for Q5 looking like? You do have one, right? Don’t worry, we hear you, we hear you. Well, according to Snap, Q5 is the period after Christmas till late January, when demand for ad inventory declines, but consumers are still looking for good deals. So no, while it has the same name […]
As part of its going effort to improve brand safety in ad placement, LinkedIn has recently announced the launch of its new Brand Safety hub for its Audience Network ads, which will enable advertisers to find out more information about LinkedIn’s partner platforms, as well as create ‘allow and block’ lists to manage the same. Jump On […]
TikTok just announced its 2022 Discover List, which this time highlights 50 platform creators that are not only building communities on the platform and advancing creativity but are also driving positive impact, on TikTok and beyond. As per TikTok: “Discover List creators continue to foster a global community on TikTok that celebrates creativity, discovery, and authentic […]
Amid TikTok’s meteoric rise, questions have also been raised about the safety of the app, from its viral challenges, some of which can be very unsafe, to the exposure of youngsters to predators via DMs and video trends. In response to these concerns, TikTok has added a range of safety features, including Family Paring, which enables parents to keep […]
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In the lead-up to Small Business Saturday, which is happening on November 26th, TikTok has launched a new #ShopSmall Accelerator program, in partnership with American Express, which will provide small businesses with platform tips, guidance, and even ad credit for eligible brands. TikTok’s new initiative comes with its own mini-site of tips and links, which also includes a new […]
Here’s something you might have not heard yet – Pinterest is looking to make a bigger push on live-stream shopping; ok, that was totally a lie when we said that this would be nothing new, but what’s an article without a little fun, eh? Pinterest is expanding Pinterest TV into Canada, providing a new opportunity to […]
While its in-app shopping experience hasn’t caught on as much as it would’ve wanted, TikTok continues to slowly expand its in-app shopping options, making in-stream commerce a bigger focus, with the platform launching the first stage of its ‘TikTok Shops’ integration in the US late last week. A First… As seen in this example, TikTok Shops live […]
Any news with Twitter nowadays always hits the ground running, with this most recent one highlighting new CEO and owner Elon Musk announcing even more job cuts. Let’s not waste time and get straight to it! Call It A Job Slash Over the weekend, Musk’s transition team reportedly cut 4,400 of the company’s 5,500 staff. Twitter uses […]
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