You can’t Go to where you WANT TO if you don’t Look Back to where you’ve BEEN. The past is there to REMIND us of any Missteps we’ve taken and serve as IMPORTANT reminders of how FAR we’ve come. You don’t get BETTER by doing the Same thing; you get better by always coming up with something NEW. Speaking of Learning from the Past, being able to tell what the Future MIGHT bring is an important Skill that you can LEARN. […]
Google’s also adding a couple of new Search enhancements for the holidays to help businesses maximize interest in the peak shopping season, and to help people get around and maximize their upcoming travels. Search for Shopping To start, Google’s adding new shopping AR elements for the holiday shopping push, including a new make-up simulator for foundation, which […]
Google has been busy lately and adding to its growing list of projects in the lead-up to the holiday season is showcasing a new approach to its latest Black-owned Friday promotion, with the search giant teaming up with the rapper Ludacris to launch a new song, complete with a music video that featured a range of […]
Another announcement! Snapchat recently announced a range of new features to help fans engage with the 2022 World Cup, including team-based AR filters and new Try-On features, so that you can see what you’d look like sporting each team’s ‘kit’. There will also be live update overlays to keep you informed on the latest happenings surrounding the […]
Here’s a nice little pre-holiday treat for all you budding TikTok advertisers out there, with the addition of new Audience Insights in TikTok Ads Manager, enabling users to drill down into specific demographic details about your audience in the app, including interests, usage behaviors, gender splits, and more. If you can’t effectively monetize short-form clips, which […]
What’s your marketing plan for Q5 looking like? You do have one, right? Don’t worry, we hear you, we hear you. Well, according to Snap, Q5 is the period after Christmas till late January, when demand for ad inventory declines, but consumers are still looking for good deals. So no, while it has the same name […]
What’s your marketing plan for Q5 looking like? You do have one, right? Don’t worry, we hear you, we hear you. Well, according to Snap, Q5 is the period after Christmas till late January, when demand for ad inventory declines, but consumers are still looking for good deals. So no, while it has the same name […]
As part of its going effort to improve brand safety in ad placement, LinkedIn has recently announced the launch of its new Brand Safety hub for its Audience Network ads, which will enable advertisers to find out more information about LinkedIn’s partner platforms, as well as create ‘allow and block’ lists to manage the same. Jump On […]
TikTok just announced its 2022 Discover List, which this time highlights 50 platform creators that are not only building communities on the platform and advancing creativity but are also driving positive impact, on TikTok and beyond. As per TikTok: “Discover List creators continue to foster a global community on TikTok that celebrates creativity, discovery, and authentic […]
Amid TikTok’s meteoric rise, questions have also been raised about the safety of the app, from its viral challenges, some of which can be very unsafe, to the exposure of youngsters to predators via DMs and video trends. In response to these concerns, TikTok has added a range of safety features, including Family Paring, which enables parents to keep […]
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