Google has been busy lately and adding to its growing list of projects in the lead-up to the holiday season is showcasing a new approach to its latest Black-owned Friday promotion, with the search giant teaming up with the rapper Ludacris to launch a new song, complete with a music video that featured a range of […]
Another announcement! Snapchat recently announced a range of new features to help fans engage with the 2022 World Cup, including team-based AR filters and new Try-On features, so that you can see what you’d look like sporting each team’s ‘kit’. There will also be live update overlays to keep you informed on the latest happenings surrounding the […]
Here’s a nice little pre-holiday treat for all you budding TikTok advertisers out there, with the addition of new Audience Insights in TikTok Ads Manager, enabling users to drill down into specific demographic details about your audience in the app, including interests, usage behaviors, gender splits, and more. If you can’t effectively monetize short-form clips, which […]
What’s your marketing plan for Q5 looking like? You do have one, right? Don’t worry, we hear you, we hear you. Well, according to Snap, Q5 is the period after Christmas till late January, when demand for ad inventory declines, but consumers are still looking for good deals. So no, while it has the same name […]
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