SNAPCHAT HIGHLIGHTS POST-CHRISTMAS AD OPPORTUNITIES

Snapchat Highlights Post-Christmas Ad Opportunities

What’s your marketing plan for Q5 looking like? You do have one, right? Don’t worry, we hear you, we hear you. Well, according to Snap, Q5 is the period after Christmas till late January, when demand for ad inventory declines, but consumers are still looking for good deals. So no, while it has the same name […]

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LinkedIn’s ‘Brand Saftey Hub’

As part of its going effort to improve brand safety in ad placement, LinkedIn has recently announced the launch of its new Brand Safety hub for its Audience Network ads, which will enable advertisers to find out more information about LinkedIn’s partner platforms, as well as create ‘allow and block’ lists to manage the same. Jump On […]

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TikTok’s 2022 ‘Discover List’

TikTok just announced its 2022 Discover List, which this time highlights 50 platform creators that are not only building communities on the platform and advancing creativity but are also driving positive impact, on TikTok and beyond. As per TikTok: “Discover List creators continue to foster a global community on TikTok that celebrates creativity, discovery, and authentic […]

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TikTok Preaches To Parents

Amid TikTok’s meteoric rise, questions have also been raised about the safety of the app, from its viral challenges, some of which can be very unsafe, to the exposure of youngsters to predators via DMs and video trends. In response to these concerns, TikTok has added a range of safety features, including Family Paring, which enables parents to keep […]

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