Snap Users More Mentally Engaged With Snap Ads

Based on research, Snapchat users are happier while using the app, as compared to other social platforms. There are various reasons for this, but Snap says that this is due to its users feeling freer to ‘express their authentic selves’ because they’re generally communicating with their closest connections in the app. But what does this mean […]

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Twitter Leans Into Emerging Video Trends

It may not be going full TikTok, but Twitter is looking to lean into emerging video consumption trends, with two new updates designed to improve the Twitter video experience, ideally getting people to spend more time in the app. Tweet-Tok First off, Twitter’s adding a new option that will expand Tweeted videos to full-screen mode in a […]

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