TikTok’s New Approach to Promoting Live-Stream Shopping

While user interests have been relatively low thus far, TikTok continues to push ahead with its live-stream commerce initiatives, hoping that it can replicate the success that its Chinese sister app, Douyin, was able to achieve. Something Different After scaling back its live commerce push in Europe, due to various teething problems, TikTok’s now taking a new […]

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Snap AR: Basic Can Be Better

AR use is growing, that much is certain. Snap recently reports that over 250 million of its users – or 72% of its active user base – engage with AR elements in the app every day. As AR tech continues to evolve, so too do the ways in which it can be used for more creative and […]

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Facebook Is Down! The October 4, 2021 Incident

As you may have been well aware, yesterday, October 4, at around 11:40 A.M. EST, Facebook and its constituent platforms began exhibiting connectivity issues. What seemed to be localized blackouts for select users was soon revealed to be a complete outage that affected all Facebook, Messenger, Instagram, WhatsApp, and Oculus users worldwide. Though network outages […]

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Musk Reissues Original Twitter Offer

Seems like Elon Musk will take over Twitter after all, though we’re not really sure how much good that’ll do after everything that has happened. Fresh off of outlining his solution for the crisis in Ukraine, via Tweet, of course, then once again complaining about how the platform is riddled with bots, billionaire Tesla owner Elon Musk reportedly sent […]

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Twitter Launches Stage 1 of Live Tweet Edits

It’s happening, it’s finally happening. After years of requests and millions of Tweets later, Twitter has finally launched the first stage of the roll-out of its new Tweet editing feature, with Twitter Blue subscribers in Canada, Australia, and New Zealand now able to revise their Tweeted content for 30 minutes after posting. It’s A-Live! The process is […]

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Twitter Testing New Tweet View Count Display

Not so sure what to make of this. Today, Twitter has launched a public test of a new ‘Views’ count on some users’ Tweets. These Views display the total number of times that each of your Tweets was seen in the app. So, it’s basically like YouTube’s view count, only for Tweets? See, that’s why we drew […]

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Twitter Moves to Next Stage of ‘Status’ Indicator Testing

Be honest now, is 240 characters enough for you to fully convey your thoughts and opinions? Can you provide something that has complete context with such short parameters? If you’re struggling with this, then you’re in luck, as Twitter is now developing a range of new status indicators that will eventually provide a simple way to add […]

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The 2022 Facebook Communities Summit

Meta had just announced the date for its 2022 Facebook Communities, with the virtual event scheduled for October 21st, wherein Meta will bring together moderators from various Facebook Groups to provide key insights and tips, while also sharing previews of upcoming Groups tools and features. As Meta explains: “The Facebook Communities Summit is back. Join us […]

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Snapchat’s New Deal with LaLiga

Snapchat continues to lean into Sports coverage as it looks for ways to expand its reach and resonance. In line with this ongoing goal, Snapchat has recently announced a new deal with European Football League LaLiga, which will see Snap host exclusive content, weekly highlights, historic archives, top goals, and more. Viva Viva! According to Snap: “Snapchatters […]

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Formulating More Effective TikTok Marketing

Are you looking to develop an effective approach to TikTok marketing? With TikTok projected to break near 2 billion users by this year’s end, it’s worth considering how it could be used to amplify your brand messaging, both through organic and paid approaches that could help you get you in front of more of your target […]

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